Email marketing helps to build relationships with customers. You may, on the other hand, have already noticed this when it comes to engaging with your favorite brands. You can use this type of marketing tool to build relationships with customers and convert leads into long-term customers.

Setting up an Email List of a company is critical to its marketing strategy. While converting followers into customers, you can share your story, promote your business, and display your products.

Online businesses that wish to attract clients might utilize opt-in forms and lead magnets to create leads. Additionally, pop-up forms and Facebook advertisements can help you grow your email list.

Read on to discover more about building an email list.

The Importance of an Email Distribution List

To get started with Email Marketing, you'll need a list of email addresses for your recipients. Usually, this is a list of individuals that has given you permission to contact them through their email addresses. In other words, this could be considered as a subscriber’s list.

As we’ve mentioned earlier, working with an email distribution list allows you to constantly engage with your potential customers (and their network). This is a critical part of marketing that strengthens the bond you have with your clientele. Thus, honestly earning your email distribution list is a must for every growing brand or business.

Create a Website Opt-in Form That Incorporates Your Brand

Pop-up forms allow site visitors to provide contact information and subscribe to your list while browsing your website, increasing the size of your audience. According to our research, adding a pop-up form to a website boosts list growth by 50.8 percent on average.

Consider the following ideas before creating pop-up opt-in forms

• Choose an interesting headline.
• Include a clear and concise description to enhance your subscription conversion rate.
• Only your name and email address are required.
• Make the subscribe button clickable. Use unconventional calls to action to entice users to click.

Harness Your Facebook Ads to Help You Find Your Target Demographic

Facebook ads help you to find new consumers by targeting people who look similar to your existing contacts. We discovered that targeting an audience similar to your Mailchimp list will boost ROI by 29%.

Facebook advertising can be used to generate leads by linking to landing sites with opt-in forms and collecting emails. You may design an advertisement that directs people to your website to sign up for your email list with only a few clicks.

Evaluating Your Brand’s Success

After you've launched your pop-up form and Facebook ad, monitor your analytics to see how many new email subscribers you've gained. After establishing a baseline, experiment with changing messaging, timing, user experience, and other things to increase conversions.

Explore with a Welcome Series

Now that you're ready to start building your list, you can use marketing automation to send a welcome email to new subscribers. This email can be used to provide a discount or exclusive content, promote your newest or best-selling products, or thank new subscribers.

Provide Enticing Offers to Prospective Customers

Using a lead magnet to acquire email addresses from customers could be effective.

Here, you might include a call-to-action on your website or social media profile, such as "subscribe today." This captures their attention.

Here's a working lead magnet. See how it works below.

• Solicit Email Addresses

Here, you can ask visitors to sign up for your mailing list on social media and on your website.

• Give Freebies and Promotes

To entice clients, provide freebies and coupons. Offering a reward in exchange for registration will increase your response rate significantly.

• Utilize Social Media Profiles

Marketing and networking are accomplished through the usage of social media.

For example, you may take advantage of this trend by hosting contests in which customers enter their information via email.

Engage More Audience by Automating your Email Marketing Campaigns with MailSend Sign Up 14 Day Trial

Conclusion

More than sending emails, know that the content of your email must entice your customers, whether they are new or loyal. Email marketing is, after all, used to keep connections warm and allows your brand to stay relevant in the lives of your customers. With this strategy, you not only give a glimpse of what your brand offers but you can also ask customers for their feedback and suggestions.

Indeed, you allow your business to potentially grow with email marketing. Simply remember to use this strategy wisely to witness all the possibilities unfold!

Are you interested in Automatic Email Sending? MailSend is here to help you address email concerns and improve your email system. Visit our website today to learn more!