Email marketing is at heart of every business's success and mastering it help you go the next level. Learn more about what email marketing is and how it works.
Send unlimited newsletters and promotional emails to your contacts
Create multi-step email sequences using visual flow designer
Choose your own email gateway provider or get 5000 user emails every month for FREE
Personalize your email using merge functions and dynamic images
Trigger marketing automation rules based on email opens or clicks
Assure GDPR compliance and double opt-in consent
Send bulk emails to unlimited subscriber lists in different projects
Generate and analyze the detailed reports on email campaigns
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
What is email marketing speaks about the history of email marketing, why it’s important, and some of the best practices to follow while handling email marketing.
Communication is all that it takes to engage with a wider audience and to make meaningful relationships. No wonder businesses have been using communication to make people aware of their services and products.
As the modes of communication keep changing since they came into existence, not surprisingly, we have come a long way from word-of-mouth marketing to direct, personalized marketing.
The web, just like any other platform, has affected communication tremendously. The introduction of email, or electronic mail, has become a new and go-to solution for all types of business communication.
As people are using emails as their primary mode of communication, businesses have started to leverage emails to market their products. The result is the concept of email marketing. That’s what is email marketing.
Email marketing has always been one of the most effective methods of marketing that businesses have leveraged. It’s one of the best direct marketing channels available out there. Marketing emails are sent:
In a nutshell, any email sent from a business to their customers to sell products or services and to make meaningful connections is considered email marketing.
It’s important to have the consent of your customers to help you reduce the chances of your campaign becoming spammed. This is the only problem businesses face while running email-campaigns. However, the solution to this problem lies in Opt-in emails.
Businesses first get the consent of their customers through opt-in emails so that their email IDs can be added in the email lists that businesses use to run their campaigns. The whole idea is to keep the whole process clean without making it a scam.
Email marketing has become an important marketing function that every business uses due to the incredible benefits it offers. Below are some of the benefits that you should consider.
Email marketing is an effective marketing function that is also cost-efficient. Regardless of how you perform it—leveraging email marketing agency or self-managed teams, email marketing is not going to cost you more.
However, the benefits it offers are more than what you expect.
Email marketing comes with higher success rates than any other marketing channel. If done correctly, email marketing ROI gets off the chart in no time.
It’s easy to measure email marketing analytics. It not only helps gain actionable insights but also helps you to make data-driven decisions.
There are certain best practices that every business must follow to gain the best results from email marketing. Please find below some of the best practices that can help you get the most out of your email marketing strategies.
Keeping a list of relevant people to carry out email marketing not only helps you in channeling your efforts into one direction but also reduces cost and improves credibility.
It’s essential to send your emails to only a group of relevant people first to gain the most results. Build your email list and keep it updated and populated with new contacts to achieve maximum benefits.
It’s important to respect your subscribers in email marketing, including following all legalities. This not only makes your brand authentic and credible but it also sends a message that your brand actually respects its customers, which can take you places.
Follow the CAN-SPAM act or any other local law where your business is situated. Give a clear way for your customers to unsubscribe and mention your details at the bottom.
Engage More Audience by Automating your Email Marketing Campaigns with MailSend Sign Up 14 Day Trial
It’s not advised to stick to just one language and type when it comes to email marketing. Don’t just send emails related to offers and advertisements. You can also send tips, powerful insights, and some essential information that you want your customers to know about your brand.
The idea of sending emails on time is to make your customers expect something from you at the right time. Making your email marketing activities disciplined helps you get fruitful results.
Mobile phones are the future. Today, the number of people using mobile phones is increasing rapidly. No wonder, people are also seeing your emails on mobile phones. Therefore, it’s important to ensure that you’re optimizing your email template for mobile devices.
Go to the next level with
Get all 50 apps - Join the SaaS Revolution - 500apps, $14.99/user flat pricing, 24/5 Support (Phone/Email/Onboarding)
500apps is exciting for companies that focus on task and project monitoring for increased productivity. Looks great! It also has all apps in the same place, and we can use them in one go! Well done
CEO at KPSYNCLAB
We are using 500apps for consolidated business growth. All the apps are very handy as we have the best customer success consultants working together with our Sales Director.
Christian Bjerre Nielsen
CPO at uQualio
My chat rep (Safin) was super helpful and got my issues resolved immediately! I'm looking forward to getting my business started with 500apps!
Awesome customer service. Vicky is very helpful. Can explain and help me to troubleshoot my current issues. Thank you so much.
"SMBs' ultimate choice" - It was packed with features that addressed every need an organization could have. A wide variety of management functions are available, including human resource management, product management, time management, knowledge management, and client management.
UE (Small-Business User)
"Budget Friendly All-in-One Suite" - Our business has benefited from 500apps' ability to keep track of everything that is relevant. From managing customers and leads to keeping track of our customers.
Tejas (Mid-Market Consultant)
"Una Suite Perfecta para pequeños y medianos empresas" - Lo que mas me gusta es que puedes tener integrado, diferentes herramientas, tanto de productividad, marketing y ventas puedes gestionar así como diferentes herramientas que te ayudan a venta online, como el desarrollador de sitios web, o la optimizacion SEO a través de la aplicaciÃ³n Ninja SEO.
Cosmetics Marketing Administrator
Business owners can use 500apps to get accurate, timely data that can help them make decisions better. 500apps aggregates the most accurate data and connects you with decision-makers and their confidants with ease.
Owner at Stonegye.digital
Program Manager at Keystone
It is a great platform where I can manage everything regarding my business and customers. 500apps basically solved many problems of mine regarding managing inventory from different vendors, billing customers, sending emails to customers, and managing help desks for customers. I can manage my whole business with 500apps because it provides all the tools I need.
Assistant Manager at Quality CARE India Limited