Written communication plays an essential role in our society. It is vital to use typography, or font design, to present text clearly and effectively.

Email newsletters is just as important as any other type of typography in marketing. Different email typefaces can make a big difference in how your message comes across. Make sure to test out a few before sending your next campaign.

Importance of Using Right Email Newsletters Fonts

A font that is easy to read and understand helps people quickly get the gist of your email no matter what device they are reading it on. Fonts can play a big role in how visitors perceive a website. If a website has a consistent, recognizable font, it can help the site develop a strong userbase. Additionally, the font style can impact how easily readers understand the text. If you want people to stick around on your website, it's a good idea to use fonts that support the sentiment of the text. This will make your site more persuasive.

The right font can help create a certain mood or feeling in an email, influencing the campaign's and automated email success. The wrong font, on the other hand, can make an email campaign feel off-brand or unprofessional, ultimately hurting its chances of success. Different fonts can create different impressions, so it's essential to choose one that is appropriate for the message you're trying to communicate. For example, if you're raising funds for hurricane aftermath, you might want to avoid using a font like Comic Sans MS, as it can make you look less credible. This means that the font a brand uses is part of its identity and helps it to communicate its values to consumers.

The Two Categories of Email Fonts

There are two categories of email fonts used in newsletters: web fronts and system fonts for various needs of drip campaigns. Here is a breakdown of each:

Web Fonts

Web fonts are not installed like traditional fonts on your computer. They are instead loaded from a server when you visit a website or open an email. Not all browsers and email service providers support web fonts, so you may not be able to see them if yours doesn't. Some people are afraid to use web fonts because they are unsure if the content will look the same as it would on another device.

One way to ensure that your fonts appear correctly in emails is to use fallback fonts. These are fonts that are already installed on your system, so there's no risk that they won't display correctly. If someone is using an older browser or a browser that can't display the web font, the email content will automatically appear in a different, more compatible font. Arial and Times New Roman are the most popular web-safe fonts.

System Fonts

System fonts are fonts that are installed on your computer. These fonts work well on all email service providers.

System fonts are reliable and consistent across different platforms and devices. This makes them ideal for email use, as the content will look the same for all subscribers, regardless of which email provider they use.

8 Best Fonts to Choose From

Most businesses stick to classic fonts that are proven to positively impact their emails and newsletters, such as the eight following fonts:

1. Georgia

Georgia is a classic serif font. Matthew Carter created it. This typeface is easy to read and can be used for headlines, body text, and marketing materials. It's versatile and can be used in both formal and informal settings.

Georgia is a font that is common among email clients. It is easy to read, has large spaces between the letters, and has a design that makes each letter distinct so that there is no confusion. It also has a reasonable difference between the regular and bold weights for added emphasis.

2. Lato

Lato is a sans-serif typeface designed by Łukasz Dziedzic. The word Lato means Summer in Polish. Lato is an open-source font family with ten different weights, from hairline to black, and each weight includes italics. The family includes many characters, including support for over 100 languages.

Lato is a widely used typeface found on many popular websites, such as Google and Microsoft. Lato's letters are nicely rounded, which helps fit more text into a smaller space while remaining easy to read. This means that the Lato font is a good choice for websites that want to appear friendly and welcoming, especially if they have longer or more complex texts.

3. Roboto

Roboto is a sans-serif typeface designed by Christian Robertson. Roboto is an open-source font family with 12 different weights, from thin to black, and each weight includes italics. The family includes many characters, including support for over 100 languages. Roboto is a widely used typeface and can be found on many popular websites, such as Google and YouTube.

4. Open Sans

Open Sans is a sans-serif typeface designed by Steve Matteson. Open Sans is an open-source font family with ten different weights, from extra-light to black, and each weight includes italics. The family includes many characters, including support for over 100 languages. Open Sans is a widely used typeface found on many popular websites, such as Facebook and Twitter.

5. Verdana

Verdana is a humanist sans-serif typeface designed by Matthew Carter. Verdana is a widely used typeface that is easy to read on screens of all sizes. Verdana is a typeface that is designed for improved legibility on screens. The characters are wide, and there is plenty of space between each character, making it easier to read.

Verdana is another widely-supported font option that is highly readable, especially for web content. Its sans-serif design and distinctive letter shapes make it a great choice for online reading.

6. Arial

Arial is a typeface that was designed in 1982 by Robin Nicholas and Patricia Saunders. It's a sans-serif typeface, which is a typeface that doesn't have the small lines at the end of each letter. It's one of the most widely used typefaces on the web, meaning many websites use it.

You can find it in a variety of weights and styles, which means there are different thicknesses of the letters, and some letters might be slanted or have a different style. If you're looking for a stylish yet free alternative to Helvetica, Arial is a great choice. It was designed in 1982 for use in IBM laser printers but has since become popular for web content.

7. Helvetica

Helvetica is a classic font used by some of the world's most iconic brands, including Apple, American Apparel, and BMW. It's an excellent choice for any project that needs a clean, modern look. It is easy on the eye and is typically supported by all word processing programs and web browsers.

8. Tahoma

Tahoma is a typeface that is easy to read on screens and is popular among Microsoft Windows users. It was designed by Matthew Carter with the intention of being legible and clear at small font sizes. Tahoma has become one of the most widely used sans-serif typefaces and is included as a default font on many devices and operating systems.

4 Things to Consider When Choosing Your Email Font

Other than the type of font, here are other factors that can affect your newsletter and should be considered in the overall process:

Font Size

The size of your font can affect how your audience perceives your message. If the font is too large, it can appear as if you are shouting. If the font is too small, readers may have difficulty understanding the words. To find a happy medium, we suggest using a font size of 22-28 pixels for headings and 12-14 pixels for body text on both desktop and mobile screens.

This means that you should stick to using two different font sizes throughout your newsletter. This will create a more cohesive and visually appealing design. One should use two fonts in an email, with one font each for the heading and body. This will help create a more cohesive and visually appealing email.

Line Spacing

For better readability, it is recommended that you use 1.5 or double line spacing for your email body text. This will give your recipients' eyes a break between the lines, making it easier for them to scan and absorb your message.

Font Color

Black is a very harsh color, so it is said that it represents authority. However, this can often mean that the recipient will be put off by the tone of your message, which is not what you want. Instead, using a dark blue color will give your email that same authority as black but also represent trustworthiness, meaning your recipient will be more likely to read and respond to your email.

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Font Alignment

While horizontal alignment, or left-justification, is the most common alignment used in emails, you might be surprised to learn that left-justified emails are actually the least visually appealing.

Instead, left-justified emails look disorganized and cluttered, making them harder to read. Instead, consider center-aligning your text. This alignment is advantageous when you want to emphasize key points and call-to-actions within your email.

Conclusion

There are a few key things to keep in mind when choosing the right font for your newsletter, but the most important thing is to consider your publication's overall tone and style. If your newsletter is packed with text, then you'll want to choose a font that is easy to read. Lastly, consider the personality of your font. The right font can help convey the personality of your publication and make it more visually appealing to readers.

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