Email marketing can help you reach new potential customers and engage with existing ones. It can help strengthen your brand and encourage customers to take specific actions. The challenge in email marketing is no longer email deliverability or email open rates but getting your target audience to click on the email campaign and propel them to perform the requisite actions.

Understanding Email Click-Through Rate

Email CTR is a crucial metric for marketing professionals because it allows them to gauge the success of their email campaigns. It is a ratio of the number of people who clicked on your email campaign to the total emails sent out. The higher the CTR, the better. Several factors can affect CTR, so it's important to be aware of the most important ones. This will help you make informed decisions about email design and your marketing strategy.

What's a Good CTR?

Several ways can be done to measure your progress and improve your CTR over time. For example, you can track your open rates, clicks, and other campaign metrics using email marketing software. The appropriate CTR for your business will depend on factors such as your budget, campaign objectives, and audience size. Different sectors and industries will have different rates for their campaigns.

To improve your CTR, start by segmenting your email list so that you can send targeted messages to specific groups of people. This will help ensure that your message is relevant to the recipient and increase the likelihood that they will take the desired action. In addition, make sure to test different subject lines, calls to action, and email content to see what works best for your audience. Finally, pay attention to the timing of your emails; sending them at the right time can make a big difference in engagement.

What Emails Have the Highest CTR?

As email marketing can be a really effective way to reach out to potential customers, it's important to ensure your emails are as effective as possible. Many things can influence the number of people who click through on an email, for example, the type of email, what images and videos are included, and how interesting or engaging the email is.

By taking these things into account, you can ensure that your emails are more likely to be clicked on. It's also worth considering that people generally have a short attention span, so keeping your emails concise is a good idea. Experimenting with different techniques is a good way to see what works best with your audience.

How to Increase Email CTR?

Achieving higher email click-through rates can be challenging, but if you want to connect with your market and truly drive conversions, you need to do the following:

Increase Email CTR

1. Personalize Your Emails

To increase the likelihood that people will click on links in your email, it is important to make the email relevant to the individual reader and to add elements that will grab their attention.

There are numerous ways to personalize your marketing emails to improve customer engagement. This could involve adding the customer's first name to the subject line, sending product recommendations based on their previous buying behavior, personalizing images, creating tailored offers for different customer categories, and sending personalized cart abandonment emails.

By taking the time to personalize your marketing emails, you will be able to improve your customer engagement and create a more positive customer experience. Make use of personalization software to personalize your emails.

2. Use Click-Worthy Subject Lines

The email click-through rate (CTR) is the percentage of people who click on a link in an email. A low CTR can be challenging to improve, ultimately affecting your business' performance.

To increase your email CTR, you must come up with catchy subject lines that will grab the user's attention. Next, use keywords in your subject line to help improve the click-through rate. Finally, test different email subject lines to find out which works best for your business.

3. Use Relevant Content

To make sure your email stands out and gets clicked, ensure the content is laser-focused on your audience and written engagingly. Use images and videos complimenting the text, and include a CTA button that links to a relevant landing page.

As a business owner, you always want to ensure your email stands out in a crowded inbox and gets clicked by your target audience. To do this, you need to ensure your email content is laser-focused and written engagingly. You can also use images and videos to complement the text.

4. Send Fewer Emails

It's generally a bad idea to send many emails to your customers since this is likely to annoy them. Instead, focus on sending fewer emails, but ensure that these emails are likely to get a good response from readers, such as by including links they can click on. This will reduce the chance of your emails being marked as spam and increase the chance that they'll be noticed and read.

5. Segment Your Email List

Organize your mailing lists into different groups based on what type of content they would find most useful. This allows you to send more targeted emails with information that is more likely to interest the recipient. In addition, use call-to-action buttons customized for each group of subscribers. This will help reduce the time they spend searching for something else on their screen and increase the likelihood that they will click on your CTA.

6. Time Your Emails Well

Some studies have examined why certain days of the week are more successful in getting people to click on emails. It is important to send emails at the right time of day so that they are more likely to be opened and responded to.

There are a few different theories as to why certain days of the week are more successful for email open rates. One theory is that people are more likely to check their email first thing in the morning on Mondays, so sending emails then may increase the chance of seeing them. Another theory is that people are more likely to have time to read emails on Fridays, so sending them then may increase the chance that they'll be read and responded to.

Experimenting with different days and times to see when your audience is most engaged is important. Then when you find the time that works best for you, stick with it. You can make changes as you proceed and notice improvements.

7. Use Fewer CTAs

If you have too many CTAs in your email, it will likely have a low click-through rate. Having just one CTA and ensuring it is valuable will help increase the click-through rate. The best way to get someone to click on your CTA is to make it eye-catching and relevant to the reader. Make sure it stands out against the background, and keep the text clear and concise. Place the CTA somewhere near the beginning of the email, so it's one of the first things the reader sees.

8. Include Eye-Catching Visuals

If you want your email to be successful, including images. In an analysis of 5,000 email campaigns, those with images had a 42 percent higher CTR than those without them. Images will help capture the reader's attention, make your email more visually appealing and increase your click-through rate. Use high-quality images relevant to your email's topic, and ensure they are appropriately sized for email delivery.

Engage More Audience by Automating your Email Marketing Campaigns with MailSend

9. Make Use of Social Sharing Icons

social sharing icons

If you want to make your email campaign more successful, try adding interactive content. This will keep recipients engaged and interested. You can also add social sharing icons, like Facebook and Instagram, to encourage people to share your content. This will increase your click-through rate and could convert new readers into customers.

10. Optimize for Mobile

Most people are now opening their emails on their smartphones, which has increased significantly in recent years. This trend will likely continue as more people use their smartphones for everything.

If you want people to click on your emails when they open them, ensure the email template works well on mobile devices. This way, it will look good no matter what device someone uses. For an even better effect, consider using email design services to create a professional look for your emails.

11. Perform A/B Tests For Your Email Campaigns

A/B testing compares two versions of something (like an email) to see which one performs better. It's usually done by sending one version of the thing to one group of people and the other version to another group. Then, you compare the results to see which version did better. You can use A/B testing to see which email format gets more views and clicks. This can help you determine which format to use for future email campaigns.


To improve your email click-through rate in 2022, you should consider using personalization, segmentation, and timing strategies. Additionally, make sure your email content is high-quality and relevant to your audience. Following these tips can improve your email click-through rate and engage your subscribers.

MailSend is an email marketing software that lets you access email marketing tools and plan campaign strategies. You can send unlimited newsletters to your email subscribers, create newsletters using a visual drag-and-drop builder and professional templates, set up marketing automation rules for endless projects, contacts, and subscribers, and hyper-personalize with merge fields using built-in advanced custom functions. If you want to set up your own email marketing automation, MailSend is the software for you! Sign up today!

What Makes the Best Email Marketing Software?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

MailSend is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial