A guide to create the best Emails through using the most engaging content that is relevant and accessible.
Send unlimited newsletters and promotional emails to your contacts
Create multi-step email sequences using visual flow designer
Choose your own email gateway provider or get 5000 user emails every month for FREE
Personalize your email using merge functions and dynamic images
Trigger marketing automation rules based on email opens or clicks
Assure GDPR compliance and double opt-in consent
Send bulk emails to unlimited subscriber lists in different projects
Generate and analyze the detailed reports on email campaigns
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Your marketing email content matters. While it is essential to talk about your company and its products, it may not be the best for your audience. You need to stop and think whether the reason you enjoy your email content is that you are a part of the business or if it is something that you feel any audience would appreciate.
Now, at this point, you may be starting to wonder whether your Email Marketing content is indeed effective or not. While it still depends on who your audience is, there are certain factors you need to consider. An effective marketing email will be the following:
Short, simple, and easy to read
Has a specific goal or intention
Interesting and relevant to the audience
Will lead your audience to the next step
Now, even if you miss one point in those mentioned above, you may want to re-evaluate. Fortunately, it’s never too late to start making changes to your business. If that is the case, below are some of our best tips for creating effective marketing email content.
Don’t treat this email as just an email. Think of it as a marketing strategy that you need to plan out and consider. Make sure to include your idea for content in the planning, who you hope to target, and what goals you wish to accomplish with your email marketing campaign.
Now that you have your general plan, it is time for you to go into the specifics. Firstly, you need to know who your audience is. You have to understand them, not just on a general level, but right down to their spending habits, needs, personality, and even who they project as a persona.
There are ways to capture these insights. You can gather the information from your customer database or your CRM software like Salesmate. You can check their demographics and even their purchasing pattern to see if they exhibit specific habits.
You can also even just ask your customer outright. You can have them answer surveys in exchange for incentives like discount coupons. This way, you get the data directly from them.
Most people will quickly delete marketing emails, especially if they know it’s just auto-generated and nothing important. This is why you need to add a human touch to your emails.
You can do this by sending more personalized emails like including their names or even sending birthday emails. Whatever it is that you are sending, consider adding a personal touch because it will seem more human, and it will be something that could connect to the audience instead of just a regular marketing email
Adding a lot of animations and fancy texts is a very old-school technique that not many people employ now. Aside from just being outdated, this type of formatting makes it difficult for those with issues reading, especially on screens.
Try to keep your email as simple and short as possible. This does not mean you will just send any boring email that you feel like sending. Instead, you can add some formatting too, but make it accessible to anyone, as well.
You can do this seamlessly using the predetermined Email Templates available provided by your Email Marketing Software
So, what exactly is your point in sending a marketing email? Is it just a way to make sure that people know you exist? Is it a way to remind your previous customers that your business is still alive and that you have new products or services?
Whatever your goal is when you make that marketing email, focus on that goal and be transparent with it in your email’s body. If you have a sale, highlight the sale and show off your products at discounted prices—you may even give out some coupons or discounts to encourage them to make their purchases.
Engage More Audience by Automating your Email Marketing Campaigns with MailSend Sign Up 14 Day Trial
While it is true that we promised to teach you effective email marketing content, well, it does not end there. While email marketing is important, remember that it is heading nowhere without good marketing content.
You can use your email marketing strategy to also place links to your own content marketing. Whatever you decide, just remember that there is more to marketing than just creating emails and sending them to your audience.
Creating content for your email marketing can be difficult. However, it is just important to plan it out before you can go ahead and let it run free.
If you need the best Email Campaign Software, MailSend is for you. With its various features and flexibility, email marketing campaigns have never been easier. Sign up and get started for free today."
Go to the next level with
Get all 50 apps - Join the SaaS Revolution - 500apps, $14.99/user flat pricing, 24/5 Support (Phone/Email/Onboarding)
500apps is exciting for companies that focus on task and project monitoring for increased productivity. Looks great! It also has all apps in the same place, and we can use them in one go! Well done
CEO at KPSYNCLAB
We are using 500apps for consolidated business growth. All the apps are very handy as we have the best customer success consultants working together with our Sales Director.
Christian Bjerre Nielsen
CPO at uQualio
My chat rep (Safin) was super helpful and got my issues resolved immediately! I'm looking forward to getting my business started with 500apps!
Awesome customer service. Vicky is very helpful. Can explain and help me to troubleshoot my current issues. Thank you so much.
"SMBs' ultimate choice" - It was packed with features that addressed every need an organization could have. A wide variety of management functions are available, including human resource management, product management, time management, knowledge management, and client management.
UE (Small-Business User)
"Budget Friendly All-in-One Suite" - Our business has benefited from 500apps' ability to keep track of everything that is relevant. From managing customers and leads to keeping track of our customers.
Tejas (Mid-Market Consultant)
"Una Suite Perfecta para pequeños y medianos empresas" - Lo que mas me gusta es que puedes tener integrado, diferentes herramientas, tanto de productividad, marketing y ventas puedes gestionar así como diferentes herramientas que te ayudan a venta online, como el desarrollador de sitios web, o la optimizacion SEO a través de la aplicaciÃ³n Ninja SEO.
Cosmetics Marketing Administrator
Business owners can use 500apps to get accurate, timely data that can help them make decisions better. 500apps aggregates the most accurate data and connects you with decision-makers and their confidants with ease.
Owner at Stonegye.digital
Program Manager at Keystone
It is a great platform where I can manage everything regarding my business and customers. 500apps basically solved many problems of mine regarding managing inventory from different vendors, billing customers, sending emails to customers, and managing help desks for customers. I can manage my whole business with 500apps because it provides all the tools I need.
Assistant Manager at Quality CARE India Limited