How Do Email Automation Systems Save Time and Effort?
Email automation systems are a great way to save time and effort. Learn how they work, and how to choose the right one for your business.
Isn’t it annoying to manually send out manual emails to prospects and leads? You’ve got to type out each letter and word to perfection and review them before hitting “Send.” It’s good that email automation systems rid you and your team of this problem while making work more efficient and more effective.
Autoresponders will now handle all the repetitive emails you’ve been sending out manually and the automated messages your subscribers receive when they sign up to your email list.
What Are Email Automation Systems?
These platforms are tools for sending out emails automatically and improve email automation efficiency . Set up an automatic email campaign, and your email service provider will manage the rest. With email-marketing and automation you can target potential or current customers based on their:
- Previous purchases
- Product Preferences
Email automation systems personalize your customers’ experiences by increasing the relevance of your messages. This moves them along the buyer's journey and, hopefully, gets customers to complete whatever call to action you're looking to achieve.
How Do Email Automation Systems Saves Time and Effort?
There are many other benefits beyond the obvious: automatically taking tasks off your schedule. You may be surprised how the following can help you long-term.
Automated Marketing Strategy: If you are manually sending out an email newsletter every week or every month, how many customers can you reach at one time using your existing staff? If a great deal more opt-in to your mailing list, will you be able to stay on schedule?
Grow Your Marketing Efforts: If you're used to working with email automation systems, you can set up a welcome email anytime someone joins your mailing list or newsletter. You don’t need a warm body to complete the action. Once customers take any of the activities you’re tracking, they’re automatically integrated into your system, and the automated email goes out without making any additional demands from your staff.
Clearer Work Schedules: Automated marketing also frees up time for your team members. They can pay attention to other aspects of their jobs, like building relationships with customers rather than responding to new orders.
Meaningful Customer Relationships: Marketing isn't just about acquiring new customers. It's also about maintaining an existing customer base that continues to buy from your business.
Boost Your Revenue: Email automation system will boost your revenue by retaining customers. You can automate requests for feedback, set up exclusive offers, and send re-engagement campaigns to increase the frequency at which your customers purchase. All of these strategies work in tandem to maximize customer lifetime value.
Personalized Marketing: With automated marketing, the right message gets sent to the right person at the right time based on triggers and behaviors. People love getting personalized emails; they associate them with brands that care about them and are concerned about making them feel special.
Around 91% of customers are more likely to spend money at a brand that remembers them and provides offers and recommendations relevant to their preferences. Automated email series are a great way to personalize the experience for your customer base.
When you create an automated email series, you can continue building relationships with your customers while they’re receiving targeted offers.
Growing Your Business with Email Automation Systems
Email automation tools are based on trigger-and-action systems. The triggers initiate actions, and the actions determine what emails are sent out. The campaign can be based on time, date, or action. For example, a birthday, anniversary, the birth of a new baby, or wedding anniversary are all good triggers for an automatic email continuity campaign. Or, e-mails can be sent on the anniversary of a purchase made. The possibilities are endless, but once a sequence is set up, it can simply be left to run by itself, and your customers will marvel at your thoughtfulness and efficiency. But at its core, email automation systems begin with building a customer roadmap so you can visualize what journey you want them to take.
For instance, if someone does action A, then send them email X. If someone does action B, send them email Y. If instead, they do action C, send them email Z.
The emails you send are based on their actions, purchases, and even the number of times they open and click on your emails. Now that you have an idea of using email automation systems to your advantage, let’s go over some examples, which include:
- Birthday Greetings or Special Moments: Automated birthday emails are a standard tool for businesses to communicate with customers. The email should, of course, be a happy birthday message to your customer. Brands can offer an applicable discount or special offer to the customer to encourage them to purchase. Adding in high-quality imagery coupled with a compelling call-to-action increases conversion rates.
This automated email is simple to set up only if you have your customers’ birthdates on file. Your team can easily set up an email that reoccurs based on a date, and the message will be distributed automatically when that date happens.
- Event Promos: If your company hosts webinars, meetups, or events, having people attend them is critical to increasing your revenue. A way to encourage people to attend your events is to send reminder emails ahead of time. After the event, you’ll also want to send a series of follow-up emails to anyone who didn’t attend.
Email reminders are sent to each individual who has registered for your event. These emails are sent several weeks in advance and then again the day before it starts. Suppose when an online conference or talk is over, all attendees can receive any relevant additional information, including links to videos, PowerPoint presentations, webinar recordings, or even a CTA to join more events in the future. When someone registers for your event, the information for their registration gets saved in your email marketing tool. Use automated reminder emails to communicate with these people and drive them to the event from the time they register until the actual day of the event.
You’ll use the same data to send out your follow-up email series when the event is over. With this series of emails, you’ll engage more of your audience. You can even include links to resources from the event for those who couldn’t attend. That way, everyone can benefit from the event.
- The Welcome Autoresponder: About 92% Autoresponder-Report of customers who visit your website are not ready to buy. They have shown interest in the products or services you have to offer, so you should communicate with them directly to convince them to purchase from you.
A great way to do this is to encourage them to subscribe to your newsletter or email list. It’s a more minor conversion than purchasing on your website, so it’s something more people will do. Once these customers are on your mailing list, you can send them an email message welcoming them to your online community! You can even let them know they've been successfully added to your emailing list and give them a coupon for their first purchase to sweeten the deal.
Web Welcome Wagon: Within a welcome series from email automation systems, brands can send the following three messages to first-time visitors to capture their attention:
Welcome: This should be a short message to introduce yourself and set expectations for the customer. It should grab the reader’s attention, hooking them and making them want to continue reading.
CTA reminder: The CTA reminder should be a visual prompt that says, “Remember me? I’m still here.” You don’t have to be aggressive with this email; a gentle reminder will trick.
Discount offer: A discount offer is always appreciated by potential customers. You may want to incentivize those new customers who are just being introduced to your brand for the first time.
How to Keep Email Automation Systems Awesome?
Now you know what kind of messages to send, here’s how you can keep them awesome—and not annoying—so your customers will want to hear more.
Quality, not Quantity: The critical thing to understand is that only relevant and valuable messages are essential. Sending large quantities of emails can turn people off. The triggers must be directly related to business goals, and the customer needs to be effective.
Send at the Right Time: Consider when it’s the best time to send out an email based on the content, the triggering event, and the customer. For instance, don’t overwhelm your customer with emails; it’s best if you space them out. Don’t also send them a birthday greeting when it’s not their birthday.
Engage More Audience by Automating your Email Marketing Campaigns with MailSend Sign Up 14 Day Trial
Test before You Press Send: Once you’ve established an email, you need to test it. Therefore, you must optimize the subject lines, CTAs, Content and Layout.
Let Them Unsubscribe: Any emails that make it to your subscribers’ inbox are a victory, but it is not worth keeping them on your list if they are frustrated customers. Make sure your unsubscribe options are easy to access. You can ensure that you don’t infuriate potential customers by forcing them to search through the website to find the unsubscribe option.
If you include email automation in your email marketing strategy, you can arrange for your emails to be sent automatically without lifting a finger to do the job. The time you save could engage with your customers and increase your revenue. So why not consider this feature for your company today?
Contact MailSend for excellent email automation systems right now! You can send unlimited newsletters, create them from scratch, create automation rules, and more! Visit our website for more information!
What Makes the Best Email Marketing Software?
Send unlimited newsletters and promotional emails to your contacts
Create multi-step email sequences using visual flow designer
Choose your own email gateway provider or get 5000 user emails every month for FREE
Personalize your email using merge functions and dynamic images
Trigger marketing automation rules based on email opens or clicks
Assure GDPR compliance and double opt-in consent
Send bulk emails to unlimited subscriber lists in different projects
Generate and analyze the detailed reports on email campaigns
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature