To enhance marketing endeavors, business owners seek to optimize their efforts continuously. With a remarkable return on investment of $36 for every $1 spent, emails for marketing continue to be an influential marketing tool. Choosing the appropriate software is crucial to leverage the potential of email marketing and propel marketing strategies to new heights.

This is why we conducted tests and have compiled a list of the 7 best email marketing platforms tailored to your specific requirements.

How to Choose an Email Marketing Platform?

To make sure you choose the right email marketing platform, consider the following factors.

• Choose a platform that meets your budget
• Make sure the platform can accommodate the size of your email list as well as any future expansion
• Use a platform that supports automation, segmentation, and A/B testing to boost the efficacy of your efforts
• Check the platform's deliverability rates to make sure that your emails are getting to the inboxes of the intended recipients
• Look for integration possibilities with other products like CRM or social media management software, to streamline your marketing efforts
• Choose a platform with an intuitive and user-friendly interface and good customer service to ensure the smoothest possible experience
• See case studies and industry reviews for information on how the platform has performed for other companies in your industry
• Almost every email platform for marketing offers a trial period. So, before committing to one, try as many as you can.

7 Best Email Marketing Platforms of 2023

MailSend

MailSend is an all-in-one email marketing platform that simplifies creating, managing and sending personalized emails to your subscribers. You can integrate your campaigns with professional newsletter themes.

The platform also allows you to set up powerful email drip campaigns that deliver targeted messages at perfect intervals.

Features

• Utilize a drag-and-drop email builder to create professional email campaigns quickly and with ease
• Maximize the effectiveness of your email campaign by organizing it
• Increase engagement by creating personalized newsletters for your subscribers and target market
• Save time and effort by quickly creating your email campaigns using pre-designed, responsive email templates

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ActiveCampaign

ActiveCampaign stands out as the top email marketing platform for automation. It has a vast selection of pre-made automation that assist in customizing campaigns. The platform features comprehensive guidance throughout the setup process. ActiveCampaingn boasts speedy, amiable customer support.

ActiveCampaign is software for automating customer experiences (CXA) that includes email features. Its functionality extends beyond contact management to encompass the sales process, supported by a rich variety of more than 900 integrations.

Features

• Simplifies customer interactions with outstanding email marketing automation features
• Offers fast, friendly, and helpful customer support
• Data migration and implementation services are included at all plan levels
• Boasts a rich variety of over 870 integrations with the most popular software

MailerLite

MailerLite has a drag-and-drop interface that makes designing your desired look a fun, intuitive experience. This makes MailerLite the simplest email marketing platform to use in this list. The company's mission is rooted in simplicity, and as such, the software boasts a clean, streamlined appearance.

The platform also has a website and blog builder. This enables comprehensive management of your online presence in a single location.

Features

• Easily design emails using a drag-and-drop interface
• The free plan accommodates up to 1,000 contacts
• Email support available
• Offers a wide variety of email templates to choose from
• Set up automation to engage B2B prospects
• Incorporate an e-commerce store
• Sell digital downloads
• Establish a paid newsletter subscription

MailChimp

MailChimp is renowned for its flagship email marketing platform. The platform established a free plan for subscribers with under 2,000 contacts. Its exceptional drag-and-drop editor and an assortment of email templates tailored to businesses of all kinds - from publishers to coaches, service providers, and e-commerce enterprises - set the standard. The platform's contemporary design ensures that every stage of the process, from creation to email analytics, is straightforward and user-friendly. Mailchimp offers an all-in-one platform, enabling you to construct and promote your business online through a variety of products, including email marketing.

Features

• A free website builder
• Online stores
• Domains
• Appointment scheduling
• Landing pages
• Social media ads
• Comprehensive mailing service for postcards
• Trusted and reputable brand
• Free version available for up to 2,000 contacts

Moosend

Moosend is the premier affordable email marketing platform. The platform’s paid plans are more economical than most of its competitors. Additionally, you can select your payment method based on which is most cost-effective for you: either by the number of subscribers or the number of emails sent. The platform's user-friendly tools ensure that you can create alluring and timely emails for your audience without hassle.

The platform is compatible with over 100 other apps, ensuring that all of your marketing data and strategies align seamlessly.

Features

• Transactional emails
• Drag-and-drop newsletter editor
• Automation workflows
• Landing pages
• Shopper behavior tracking

Sendinblue

Sendinblue provides a range of template-based automation flows tailored to your objectives. Whether your goal is to improve engagement, increase traffic, generate revenue, or foster relationships, you can choose a workflow that meets your needs.

Despite the advanced automation capabilities, the account setup process is streamlined. It allows you to start editing emails with just a few clicks. Once you begin designing your emails, you can take advantage of numerous pre-made templates and a drag-and-drop editor.

You can subsequently dispatch your emails as newsletters or utilize Sendinblue's automation workflows for scheduling their dispatch.

Features

• Pre-made automation workflow templates to enhance workplace productivity
• Drag-and-drop design blocks for creating visually appealing email newsletters
• Intelligent scheduling features to boost email campaign open and click-through rates

Converkit

ConvertKit is ideal for both eCommerce businesses and creators because of its clean and user-friendly interface and best email service features. ConvertKit also integrates seamlessly with popular platforms used by creators, such as WooCommerce, PayPal, Stripe, and WordPress, making it even more versatile.

Features

• Opt-in forms
• Landing pages
• Email workflows
• Tagging systems
• Data management and list segmentation
• Personalization
• Automation
• Automate sales funnel to send content automatically to subscribers for purchase preparation
• Tool for creators to sell digital products
• Creator Pro feature to change URLs after the email has been sent
• Ability to create customized email marketing campaigns

What Email Marketing Does to Your Business?

• A company's growth can be aided by email marketing by enhancing consumer interaction and brand exposure. Businesses that employ email marketing have an average return on investment (ROI) of $44 for every $1 spent, according to Campaign Monitor.

• Compared to conventional strategies like direct mail marketing or print advertising, email marketing enables businesses to reach a broader audience. Global email usage stood at 4.03 billion people in 2021, and Statista projects that number to increase to 4.6 billion by 2024.

• Businesses can target and customize email marketing to better target particular client demographics with their messages. According to Yes Lifecycle Marketing (2019), personalized subject lines in emails result in a 50% increase in open rates.

• As per Emarsys (2018), email remains the primary channel for customer acquisition and retention for small and medium-sized businesses. The data suggests that 81% of SMBs depend on email to acquire customers, and 80% rely on it to retain them.

Conclusion

Email marketing is an efficient and economical way for businesses to enhance their customer base and increase revenues.

These email marketing platforms are ideal for creating and utilizing the complete potential of an email marketing or advertising campaign. Additionally, these tools will assess and enhance your email engagement.