Top 7 Drip Campaign Software: Benefits for Marketing

Choose the drip campaign software that would be the best for you. A drip campaign, also known by the terms automated marketing and automated email campaign, is a series of emails that are sent automatically based on a preset schedule or actions of the users.

Drip Campaign: What's New?

A drip campaign is a relatively new functionality and thus there are always some new updates related to drip campaigns and their usage, let's go through some of them.

• Drip campaigns are being used to deliver the right information to the concerned person at the right time.
• Netflix’s customer re-engagement emails. Often members of Netflix decide to cancel their membership, and that’s when the organization starts its efforts in the re-engagement, and drip campaigns are a huge part of it. They send emails with the customer’s favorite shows and movies persuading them to rejoin.
• Patagonia uses drip campaigns to send emails based on the customer’s location and the weather there. For example, if a customer’s location has cold weather, it would send an ad for mittens and woolen hats.
• Many e-commerce websites are joining the trend of sending abandoned cart emails using drip campaigns.

Top 7 Drip Campaigns Software

MailSend

Mail Send by 500 apps is an amazing and one of the best tools for email marketing. This tool comes with wonderful features such as a visual drip builder and drags and drop designer, autoresponders, integration with CRM, and much more. It provides powerful analytics for your emails. It gives you the ability to personalize your emails with features such as ‘dynamic images’. It has priced plans that begin at $14.99/mo for the 50 apps.

Key Points:

• Enables you to create multi-step email sequences
• Has a powerful drip builder

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Customer.io

Lets you use a visual workflow builder to create the logic for your drip sequence. It gives a simple drag-and-drop functionality to add different blocks. It provides support for many message-sending channels like emails, sms, and push notifications. You can create your emails by choosing from the existing templates or if you want, you can also start from scratch. If you start from scratch, it gives you the option of working with a drag-and-drop editor, a powerful editor for text, and also an HTML code editor. It gives you the functionality to create complex customer journeys covering many marketing channels. It is a highly technical solution that is very good for working if your organization has a technically sound marketing team. It enables you to customize its out-of-the-box features according to your needs. It does not provide a free plan and its paid plans start from $150 per month.

Key Points:

• Has an engine for segmentation
• Lets you personalize the emails dynamically

GetResponse

An all-in-one solution for sales, marketing, and CRM. It provides all the basic features and has an attractive interface. It provides you with the easiest way and functionality to create workflows and drips which provides you with pre-made templates that can be customized according to your needs. The best part is that this tool has been around for 25 years and is preferred by many organizations. It provides functionalities like automated versions of emails, transactional emails, and autoresponders. It has a free forever plan and paid plans start from $49.

Key Points:

• Access to Shutterstock images
• Actionable reports and analysis

Convertkit

This email software has been made on the belief that plain and simple text emails would perform to be better than ones with loads of graphics. Thus their email maker is more optimized for writing and editing. You wouldn't get overwhelmed with features like drag and drop, extravagant templates, and all. It lets you create your drip campaigns in just 2 simple steps. The first one is to write your emails. Then you would need to do the setting of time, exclude any of the lists you want to, and after that, you just click the save button.

Key Points:

• Lets you build your flows visually
• Does not overwhelm with features

Mailchimp

Provides you with basic email marketing features and functionalities like email creation, blast email service, and scheduling. It comes with pre-made drips for creating your drip campaigns and also lets you create your drips. The feature which separate it from the rest is its ‘smart recommendations feature’, which would provide you with detailed insights into your audience to streamline your efforts in email marketing. Designing your emails on MailChimp is a very hassle-free and is done using its Content Manager, which lets you store your images and files for quick access. Mailchimp helps you with automating your emails at crucial points in the buyer's journey, which means you can send welcome emails, confirmation of the order, reminders of abandoned carts, etc. It has a free plan and its paid plans start from $16.

Key Points:

• Has a WordPress plugin and is provides great functionality to WordPress websites
• Pre-built workflows available

ActiveCampaign

Has an abundance of features for email marketing and automation. It lets you create drips and its automation map feature lets you view all of your created drips at one place. It is also very pocket friendly and has an easy-to-use interface. All these factors make this tool a popular choice for email campaigns and are used by a lot of organizations.

Key Points:

• Features like visual marketing automation builder
• Provides with an astounding number of integrations, which is more than 900

Sendinblue

Provides you with both email marketing tools and additional functionality like customer relationship management and creation of landing pages. It lets you create simple workflows and complex drips and email campaign systems. It has over 70 templates for email design. Its functions for designing emails make it very easy to create nice-looking emails. Moreover, all of the templates it provides are responsive, it also has a functionality to let you preview the mail on any resolution you want. It also helps you after designing the email, with features like A/B testing and segmented recipient lists to reduce the efforts of its users. It has a free plan and its paid plans start from $25 per month.

Key Points:

• Gives you unlimited log retention
• Automated management of contacts

Now let's understand the benefits of drip campaigns.

Benefits of Drip Campaigns

Many businesses don't completely understand the usefulness of these drip campaigns and thus they don't also use email automation software and they are completely wrong doing that. So we are mentioning some of the advantages drip campaigns give you.

• Plays a key role in saving your time and money.
• Provides personalization and segmentation of the targeted market.
• Helping you create and enhance strong relationships with prospects and customers alike.
• Increase the engagement and loyalty of your user base.
• Plays an essential role in converting leads faster, more easily, and smoothly.
• They re-engage inactive contacts.
• Helping you distribute valuable content.
• Essential in enhancing the awareness of your brand.
• Helps complete purchases of shoppers who have abandoned their carts.

Conclusion

Choosing the best software for your organization would propel your email campaigns to success. The best drip campaign software for your organization can help you make the most out of every email you send. It can help you reduce challenges like ineffective email campaigns, delay in follow-up, lack of personalization.