A recent Google update leads your content to drop in the search results, or perhaps your Facebook advertising isn't generating leads like it once did. In either case, it's obvious that the ground might shift under you if you don't control the channels via which you connect with clients. Best email marketing tools excel at achieving this.

Perhaps you've been using Gmail's bcc feature to send customers emails, and you're now ready to find a better option—something designed specifically for businesses.

There is a whole ecosystem of free and best email marketing tools accessible, and these email marketing services have all the capabilities you'll need to develop your email marketing strategy (and then some).

Best Email Marketing Tools: An Overview

With the aid of email marketing tools, you can organize your contact lists, create and send persuasive emails, and monitor whether they were opened and read. Options range from simpler HTML or JavaScript templates to more complicated text-based template solutions that marketers may easily create on their own. The good news is that getting started doesn't cost much money and that it's not a difficult task. Many of the solutions in our list give new users free trials and inexpensive starter plans, and some even offer onboarding services.

There are various types of email marketing. For instance, some businesses may decide that a value-added newsletter sent to a gated subscriber community is their most successful marketing strategy. On the other hand, some might want to connect their emails directly to their sales and product engines so that they can send recipients exclusive offers and discounts.

Different best email marketing tools are needed for each strategy to create the source email and send it to the recipients. You may segment your subscribers based on their demographics and amount of engagement using the best email marketing tools. Additionally, you'll presumably want to integrate the free email marketing tools with other back-end systems, such as an inventory management system, a CRM system, and an accounting system.

Choosing the Best Email Marketing Tools

When you only want to send out a newsletter, it can be intimidating to go through a tonne of email marketing stats, gadgets, and other gizmos. To choose the best email marketing platform that meets your goals and prevents overwhelm, use the steps below.

1. Understand Email Types to Send

Depending on the kind of email you want to send, you can explore the best email marketing tools for your company. Most commonly businesses send out transactional emails, drip email campaigns, and newsletters.

Many companies send out different marketing emails. If that applies to you, pay close attention to the best email marketing tools' features.

2. Determine Crucial Features

Create a list of the features you really need to have in the best email marketing software to achieve your email marketing objectives before reading the best email marketing tools description. Keep a look out for characteristics like automation, A/B testing, template, customer service, and more.

3. Test the Tool

If your company is large enough, you might want to consider assembling a team to evaluate the best email marketing tools. You'll have a better concept of how each email marketing software for small businesses will function inside your team this way.

4. Practise Shortlisting

Make a shortlist of the best marketing tools that offer the functionality you absolutely must have and can handle the email kinds you wish to send. Mention the names of each app along with any features, extras, or advantages that particularly strike you.

Best Email Marketing Tools in the Market

After one is done with understanding the features to look for in a email marketing tool, it is time to keep those features in mind and scan the market. Here are a few well-researched email marketing tools:

MailSend

As one of the best email marketing tools, MailSend offers users a drag-and-drop designer, email templates, newsletters, drip campaigns, mailing lists, analytics, and automation. All of these features work together to make email marketing easier and more effective.

Its advanced drag-and-drop designer is great for creating custom emails without having to code. Its detailed library of email templates is perfect for those who want to save time and create a professional-looking email. The newsletters of this best email marketing tool are a great way to keep your subscribers up-to-date on your latest products and services. And the drip campaigns allow you to automate your email marketing so you can focus on other aspects of your business.

The bulk email marketing software allows you to create an effective mailing list to keep track of your subscribers and their contact information. Its analytics allow you to see how your emails are performing and make necessary adjustments. And the automation ensures that your emails are sent out on time and in the right sequence.

MailSend is one of the best email marketing tools. It offers everything you need to create and manage your email campaigns.

ActiveCampaign

Building content-rich email campaigns quickly and accurately are possible with the ActiveCampaign drag-and-drop interface.

It is a proud member of the list of the best email marketing tools as the platform offers a wide variety of complex market and sales automation tools along with a sizable collection of no-cost stock photos, picture storage, and real-time analytics so you can keep tabs on campaign performance as it develops.

Its A/B testing capability is one of the primary selling features for bigger or busier businesses looking for the best email marketing tools that are easy to work with. The functionality is simple to set up, and when combined with real-time data, it can be quite successful in optimizing campaigns to get the highest ROI.

MailChimp

With almost seven million members globally, MailChimp is one of the easiest email marketing platforms available today. This product is perfect for small to medium-sized businesses looking for the best email marketing tools to handle weekly or monthly newsletters combined with regular campaigns that strongly emphasize social media. MailChimp interacts with analytics software like Salesforce, WordPress, and GA. Along with Hootsuite, Facebook, Twitter, Pinterest, and Instagram, the platforms operate without a hitch.

The platform makes it simple to add designs, easily customize emails, and automate template creation. Although efficient and attractive across all the best email marketing tools, MailChimp is relatively constrained if you're seeking a solution that permits a little more backend work.

Sendinblue

SendinBlue works especially well for e-commerce companies. The platform provides easy-to-use tools for creating emails as well as lots of backend potential for programmers wishing to enhance the functionality of your email campaigns. SendinBlue's ability to synchronize contact lists from most major platforms is one of its most helpful features, making it a strong contender of the best email marketing tools that make it simple to manage your material if you have a large target audience.

The transactional email possibilities are more sophisticated than other accessible email marketing solutions, and insightful analytics offer details on where emails have been opened in addition to device type. These features include customized customer messages like ""make a purchase,"" ""remember your password,"" and ""you left things in your shopping cart,"" as well as targeted SMS messages that operate in tandem with your emails.

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SendinBlue's full potential can only be unlocked with a little technical know-how, but with some internal cooperation, this might very well be a strong asset, especially if yours is an e-commerce business.

GetResponse

GetResponse is one of the best email marketing tools with a great ROI because your price plan is based on the size of your business and the number of contacts you have at the time of signup.

With 500 pre-designed templates, user-friendly editing software, and simple email list-building tools, even those with no technical experience can construct fully integrated, interactive campaigns. GetResponse has been commended for its 24/7 customer report and tutorial user seminars. It also boasts some of the top Salesforce connection tools available. GetResponse enables you to export files in a variety of formats and offers built-in statistics like best-performing emails and cart abandonment rate if you're constructing campaigns using assets from various sources.

Conclusion

It can be difficult to choose from a multitude of best email marketing tools for your purposes, but if you ask the proper questions, set attainable goals, and take the time to research your options, you'll be sure to make the correct choice.

On the end note, we would like to recommend MailSend by 500apps to meet all your email marketing needs. Along with its advanced features, this bulk email sender software provides you with access to 50+ applications of its parent suite, that you can utilize to run your business successfully.