Email marketing does much more than just that, these tools can be used for a lot of things and are very popular among all organizations no matter their size but first, let’s understand why email marketing is a game changer.

Email Marketing: The Game Changer!

Email marketing has a lot of factors which make it a game changer. Let us look at them.

• Helps you run huge promotional campaigns owing to the fact that it helps one reach a target market at much fewer costs than T.V., Radio, Newspapers, etc.
• An Email is as close as you can get to one on one conversation on such a huge scale.
• A personalized Email is the way to be in the customer's mind and stay relevant in this ever-changing world.
• Another use of email marketing is in the retention of the customer’s loyalty. It plays a huge part in nurturing a lead, converting it, , and then the retention, emails are there at every step. If used effectively email marketing software can be the game changers they are meant to be.

10 Best Email Marketing Tools for Business

MailSend

MailSend by 500 apps is an amazing and one of the best tools for email marketing. This tool comes with wonderful features such as a visual drip builder and drag-and-drop designer, email automation for marketing, integration with CRM, and much more. It provides powerful analytics for your emails. It gives you the ability to personalize your emails with features such as ‘dynamic images’. It has priced plans that begin at $14.99/mo for the 50 apps.

Key points:

• Enables you to create multi-step email sequences
• Has a powerful drip builder

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Sendinblue

Platform for communication in marketing that provides you with both email marketing tools and additional functionality like customer relationship management and creation of landing pages. It has over 70 email templates for design. Its functions for designing emails make it very easy to create nice-looking emails. Moreover, all of the templates it provides are responsive, it also has a functionality to let you preview the mail on any resolution you want. It also helps you after designing the email, with features like A/B testing and segmented recipient lists to reduce the efforts of its users.

Key points:

• Gives you unlimited log retention
• Automated management of contacts

Omnisend

It is mainly for the email marketing purposes of small to medium sized businesses. It enables you to automate your email sending using behavioral triggers and easily send your emails based on your audience’s preferences. It provides you with email analytics and insights so you can send better emails to your target audience. Its reporting is mainly focussed on the return on investment it generates for you. It lets you design engaging newsletters and uses a simple interface to help you work faster. You can also put scratch cards, discount coupons etc. in the emails to further increase your brand recognition. It has a free plan and its paid plans start from $16 per month.

Key points:

• Focuses on high deliverability
• Best for sending emails with high amount of visual content

SendPulse

SendPulse markets itself as a multi channel platform for marketing, but it is mostly known for email marketing functionality. Its email marketing software provides access to a lot of pre designed email templates, which are very professional. They can be easily customized using their drag and drop editor. You can have these customized emails to be automatically sent out at the best time based on behavior of your user base. It has a subscriber rating feature which is an innovative way to sort out your most valuable prospects. It lets you analyze the open and click rates and also the read and unread rate of each prospect. You can even set variable text blocks which would let you personalize your emails for the customers.

Key points:

• Provides 24 hour support for the whole week
• Automation does the repetitive tasks without human supervision

Mailchimp

Mailchimp is probably the most well known entry in this list of email marketing tools. It provides you basic email marketing features such as email creation, bulk email sender and scheduling. The features which separate it from the rest is its ‘smart recommendations feature’, which would provide you with detailed insights of your audience to streamline your efforts in email marketing. Designing of your emails on MailChimp is very hassle free and is done using its Content Manager, which lets you store your images and files for quick access. Mailchimp helps you with automating your emails at crucial points in the buyer's journey, which means you can send welcome emails,confirmation of order, reminders of abandoned carts, etc. It has a free plan and its paid plans start from $16.

Key points:

• Has a wordpress plugin and is provides great functionality to wordpress websites
• Pre built workflows available

MailerLite

Time saving functions like the landing page creator and the customizer for pop ups make this tool one of the best available. Moreover, other than the basic features like the drag and drop builder, this tool provides its users with a powerful text editor and also a photo editor which is built in it to create the best emails. It lets you create responsive landing pages which match the emails that you send, which would increase the chances of converting prospects.

Key points:

• Its customer support has a 97% satisfaction rate
• It can be integrated with tons of other softwares and tools

ActiveCampaign

This tool has an abundance of features for email marketing and automation, it is also very pocket friendly and easy to use interface. All these factors make this tool a popular choice for direct email marketing and is used by a lot of organizations.

Key points:

• Features like visual marketing automation builder
• Provides with astounding number of integrations, which is more than 900

Benchmark Email

Benchmark Email is a good choice if you want your email marketing tool to help you design responsive emails, so that they look good irrespective of the device being used to view them.The images you want to add can directly be edited the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message. If you don't want to build emails from the scratch you can use its pre-designed templates.

Key points:

• Templates based on different occasions
• In depth insights and reports

GetResponse

It is an all in one solution for sales, marketing and CRM. It provides all the basic features and has an attractive interface. The best part is that this tool has been around for 25 years and is preferred by many organizations. It provides functionalities like transactional emails and autoresponders. It has a free forever plan and paid plans start from 13.30.

Key points:

• Access to shutterstock images
• Actionable reports and analysis

Moosend

Moosend is a top of the line tool for email marketing that enables you to automate repetitive tasks and thus saves you a lot of time. You can design email campaigns based on the behavior of your prospects’ details and/or activities. Its advanced segmentation feature can be used to send very accurate emails to each prospect.

Key points:

• Lets you create email campaigns in 5 minutes
• Provides email sign up forms

We would now discuss the advantages of these tools.

Advantages of Using Email Marketing Tools

There are a lot of advantages to utilizing email marketing tools.

• Gives the best return on investment in between all the marketing channels.
• Send Informational mails, announcement mails, re-engagement emails and such.
• Increase conversions by sending coupons and discounts when nearing a customer’s birthday or anniversary or by sending a pending cart email when there are items in cart but haven’t been checked out.
• An EMS is also used to increase brand awareness which has a great value in today's world.

Final Thoughts

This blog has talked about the 10 best tools for email marketing, these tools offer a wide range of features and functionality. These tools together have all the features you could ever imagine email marketing software to have and are deserving entries in this list. Each of them have some pros and some cons, you have to choose the one that you find to be the best for your use case. So go ahead and get on with your email marketing.