10 Best Email Marketing Tools for Business in 2023
An email marketing tool its core is a tool that enables one to efficiently send emails in bulk. We would discuss how email marketing is a game changer and also talk about the advantages email marketing software offers.
Email marketing does much more than just that, these tools can be used for a lot of things and are very popular among all organizations no matter their size but first, let’s understand why email marketing is a game changer.
Email Marketing: The Game Changer!
Email marketing has a lot of factors which make it a game changer. Let us look at them.
- Helps you run huge promotional campaigns owing to the fact that it helps one reach a target market at much fewer costs than T.V., Radio, Newspapers, etc.
- An Email is as close as you can get to one on one conversation on such a huge scale.
- A personalized Email is the way to be in the customer's mind and stay relevant in this ever-changing world.
- Another use of email marketing is in the retention of the customer’s loyalty. It plays a huge part in nurturing a lead, converting it, , and then the retention, emails are there at every step. If used effectively email marketing software can be the game changers they are meant to be.
10 Best Email Marketing Tools for Business
MailSend by 500 apps is an amazing and one of the best tools for email marketing. This tool comes with wonderful features such as a visual drip builder and drag-and-drop designer, email automation for marketing, integration with CRM, and much more. It provides powerful analytics for your emails. It gives you the ability to personalize your emails with features such as ‘dynamic images’. It has priced plans that begin at $14.99/mo for the 50 apps.
- Enables you to create multi-step email sequences
- Has a powerful drip builder
Get started with the leading Email Marketing Tool today! Sign Up 14 Day Trial
Platform for communication in marketing that provides you with both email marketing tools and additional functionality like customer relationship management and creation of landing pages. It has over 70 email templates for design. Its functions for designing emails make it very easy to create nice-looking emails. Moreover, all of the templates it provides are responsive, it also has a functionality to let you preview the mail on any resolution you want. It also helps you after designing the email, with features like A/B testing and segmented recipient lists to reduce the efforts of its users.
- Gives you unlimited log retention
- Automated management of contacts
It is mainly for the email marketing purposes of small to medium sized businesses. It enables you to automate your email sending using behavioral triggers and easily send your emails based on your audience’s preferences. It provides you with email analytics and insights so you can send better emails to your target audience. Its reporting is mainly focussed on the return on investment it generates for you. It lets you design engaging newsletters and uses a simple interface to help you work faster. You can also put scratch cards, discount coupons etc. in the emails to further increase your brand recognition. It has a free plan and its paid plans start from $16 per month.
- Focuses on high deliverability
- Best for sending emails with high amount of visual content
SendPulse markets itself as a multi channel platform for marketing, but it is mostly known for email marketing functionality. Its email marketing software provides access to a lot of pre designed email templates, which are very professional. They can be easily customized using their drag and drop editor. You can have these customized emails to be automatically sent out at the best time based on behavior of your user base. It has a subscriber rating feature which is an innovative way to sort out your most valuable prospects. It lets you analyze the open and click rates and also the read and unread rate of each prospect. You can even set variable text blocks which would let you personalize your emails for the customers.
- Provides 24 hour support for the whole week
- Automation does the repetitive tasks without human supervision
Mailchimp is probably the most well known entry in this list of email marketing tools. It provides you basic email marketing features such as email creation, bulk email sender and scheduling. The features which separate it from the rest is its ‘smart recommendations feature’, which would provide you with detailed insights of your audience to streamline your efforts in email marketing. Designing of your emails on MailChimp is very hassle free and is done using its Content Manager, which lets you store your images and files for quick access. Mailchimp helps you with automating your emails at crucial points in the buyer's journey, which means you can send welcome emails,confirmation of order, reminders of abandoned carts, etc. It has a free plan and its paid plans start from $16.
- Has a wordpress plugin and is provides great functionality to wordpress websites
- Pre built workflows available
Time saving functions like the landing page creator and the customizer for pop ups make this tool one of the best available. Moreover, other than the basic features like the drag and drop builder, this tool provides its users with a powerful text editor and also a photo editor which is built in it to create the best emails. It lets you create responsive landing pages which match the emails that you send, which would increase the chances of converting prospects.
- Its customer support has a 97% satisfaction rate
- It can be integrated with tons of other softwares and tools
This tool has an abundance of features for email marketing and automation, it is also very pocket friendly and easy to use interface. All these factors make this tool a popular choice for direct email marketing and is used by a lot of organizations.
- Features like visual marketing automation builder
- Provides with astounding number of integrations, which is more than 900
Benchmark Email is a good choice if you want your email marketing tool to help you design responsive emails, so that they look good irrespective of the device being used to view them.The images you want to add can directly be edited the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message. If you don't want to build emails from the scratch you can use its pre-designed templates.
- Templates based on different occasions
- In depth insights and reports
It is an all in one solution for sales, marketing and CRM. It provides all the basic features and has an attractive interface. The best part is that this tool has been around for 25 years and is preferred by many organizations. It provides functionalities like transactional emails and autoresponders. It has a free forever plan and paid plans start from 13.30.
- Access to shutterstock images
- Actionable reports and analysis
Moosend is a top of the line tool for email marketing that enables you to automate repetitive tasks and thus saves you a lot of time. You can design email campaigns based on the behavior of your prospects’ details and/or activities. Its advanced segmentation feature can be used to send very accurate emails to each prospect.
- Lets you create email campaigns in 5 minutes
- Provides email sign up forms
We would now discuss the advantages of these tools.
Advantages of Using Email Marketing Tools
There are a lot of advantages to utilizing email marketing tools.
- Gives the best return on investment in between all the marketing channels.
- Send Informational mails, announcement mails, re-engagement emails and such.
- Increase conversions by sending coupons and discounts when nearing a customer’s birthday or anniversary or by sending a pending cart email when there are items in cart but haven’t been checked out.
- An EMS is also used to increase brand awareness which has a great value in today's world.
This blog has talked about the 10 best tools for email marketing, these tools offer a wide range of features and functionality. These tools together have all the features you could ever imagine email marketing software to have and are deserving entries in this list. Each of them have some pros and some cons, you have to choose the one that you find to be the best for your use case. So go ahead and get on with your email marketing.
What Makes the Best Email Marketing Software?
Send unlimited newsletters and promotional emails to your contacts
Create multi-step email sequences using visual flow designer
Choose your own email gateway provider or get 5000 user emails every month for FREE
Personalize your email using merge functions and dynamic images
Trigger marketing automation rules based on email opens or clicks
Assure GDPR compliance and double opt-in consent
Send bulk emails to unlimited subscriber lists in different projects
Generate and analyze the detailed reports on email campaigns
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature