Surprisingly, large-scale e-blasts have been shown to result in 17% more conversions than social media campaigns, according to McKinsey & Company.

In this article, we will cover the following topics:
- Definition of email blast
- Tips for creating effective email campaigns that get results
- Guidelines on how to properly send an email blast

Definition of Email Blast

An email blast, also known as bulk email, involves simultaneously sending a single email message to an extensive group of customers or prospects. Instead of individual communication between two people, email messages are sent to a mailing list all at once.

In the past, e-blasts were the driving force behind the first eblaster Gary Thuerk's $12 million in sales. Since then, marketers have utilized eblast software to create visually appealing email newsletter templates and connect with their target audience.

Using an email blast service like MailSend, you can design compelling newsletters and take advantage of the impressive return on investment that email marketing provides.

Tips and Guidelines to Use Email Blast

Email blasts can be an effective way to reach a large number of people quickly. Learn how to create a powerful subject line, optimize your content for different devices, and use analytics to measure results. With these tips, you can reach your target audience and get the most out of your email blasts.

Segmentation of Your Email Subscribers

Email segmentation categorizes your subscribers into specific groups or segments based on shared characteristics, such as interests, demographics, and behaviors. It enables you to send highly personalized and targeted emails to each group.

Some common segmentation criteria include:

  • Age
  • Gender
  • Interests
  • Location
  • Purchase history
  • And more

After you divide your subscriber list into segments, decide the types of emails you want to send to each group. For instance, you can promote related products or services to past customers via promotional emails to boost sales.

Email Blast

Incorporate a Compelling Call to Action (CTA)

A compelling clear call-to-action (CTA) in your email is important to prompt your subscribers to take action.

By using an effective CTA, you can encourage your readers to

  • Explore your website
  • Check out your products and services
  • Even make a purchase

By using bright colors in your CTA button, you can ensure that it stands out from the other elements in your email. Additionally, incorporating attention-grabbing phrases in your CTAs, such as "grab it before it's too late," can motivate users to take the desired action.

Craft a Compelling Email Copy

The email copy is a critical component of your email blast, providing subscribers with vital information about your business and highlighting the benefits and advantages of your products and services. To ensure that your bulk emails are effective, it is crucial to include attention-grabbing subject lines that motivate users to open and read your emails. Personalized subject lines result in a 50% increase in open rates.

Your email content should be customized to cater to the interests of specific users. Creating personalized messages that resonate with your subscribers encourages them to take action. This will increase the effectiveness of your email marketing efforts.

Below are some of our preferred email copywriting suggestions:

  • Keep it concise and straightforward.
  • Use the subject line to convey what's inside the email.
  • Personalize subject lines according to users' attributes, such as their industry, for B2B models.
  • Utilize powerful verbs like "discover," "maximize," "start," or "upgrade."
  • Create a sense of urgency by including phrases like "act now" or "start today."

Use Email Blast Software to Send Your Emails

Sending large batches of emails manually to a growing subscriber list can be difficult. Fortunately, numerous bulk email senders, such as MailSend, assist you in managing your bulk emails and automating their delivery.

With MailSend, you can:

  • Maximize engagement by using high-quality templates and a visual drag-and-drop builder.
  • Automate your marketing rules based on clicks and opens.
  • Opt for the most competitive pricing by using your email provider
  • Comply with double opt-in and GDPR guidelines.
  • You can send automated emails and newsletters to an unlimited amount of subscribers.

Measure and Track Your Results

After sending your bulk email, it's crucial to measure its performance. By tracking the success of your email blast , you can determine which strategies yielded the best results.

Email Blast

Here are some vital email marketing metrics and key performance indicators (KPIs) that you can use to measure your email blast’s effectiveness:

  • CTR

    This metric shows how many users clicked on something in your email after opening it.

  • Conversion rate

    This measures the percentage of subscribers who performed the desired action, such as making a purchase, after reading your email.

  • Unsubscribe rate

    This shows how many subscribers have opted out of your emails. This indicates that certain elements of your email blast are driving them away.

Manage your Contacts

Effective contact management is crucial in email marketing. By managing your list of emails, you can:

  • Prevent sending duplicate emails to the same person
  • Create lists of contacts based on their interests
  • Segment your audience based on customer profiles
  • Improve the targeting of your messages to increase their effectiveness

Incorporate an Unsubscribe Button

The CAN-SPAM Act requires compliance with mass email in the United States. To ensure effective email marketing services, each email must provide a simple opt-out method for users to unsubscribe from receiving further emails. Typically, this opt-out link is placed at the bottom of the email but can be included anywhere.

Although this Act does not mandate an opt-in requirement, meaning that you do not need to obtain consent from the recipients before sending them emails, it is highly recommended that you do so. By obtaining consent from your recipients, you can achieve a higher click-through rate, leading to increased sales and revenue.

Email Blast is the Trend

According to McKinsey & Company, bulk email campaigns have a 17% higher conversion value than social media marketing campaigns. Email marketing is approximately 40 times more effective at getting new customers than Facebook or Twitter.

Hubspot's recent report shows that many businesses utilize large-scale email blasts to nurture leads. The report found that using email increased the average lead's sales opportunities by 20%.

The Direct Marketing Association has reported that U.S. businesses can expect an average ROI of 4,300% from large-scale eblast marketing campaigns.

Get started with the leading Email Blast today!

Summing it Up

Despite the emergence of new communication channels, bulk email remains an effective marketing tool. Selecting a reliable email automation software like MailSend is crucial to effectively deliver, execute, and monitor your bulk email.

By gaining insights into the performance of your email blasts, you can refine your communication strategy and improve overall performance.

What Makes the Best Email Marketing Software?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

MailSend is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial