Introduction to Automated Email Programs

Email automation uses a marketing automation platform to send automatic messages so that the right people receive the correct message at the right time without having to perform the work manually.

You may target customers based on their behavior, preferences, and previous sales when you integrate your website analytics with your email marketing programs. The experience of each customer may then be tailored, and your automated advertisements will be more pertinent.

Benefits of Email Automation

For marketers and business owners who are tight for time, automated emailing is a blessing. Here are a few excellent justifications for email automation.

Save Time

It goes without saying that sending automated emails to a large number of subscribers at once will save you time. Therefore, it is not necessary to perform the same actions for each subscriber separately. The nice part is that you may still modify the content of your campaign.

Make the Most of Email Marketing

To connect with as many subscribers as you want, whenever you want, you can develop automated email workflows. This manner, even a one-person marketing team may generate sales from the top to the bottom of the funnel.

Increase Customer Retention

An excellent technique to rekindle your relationship with subscribers who haven't opened or purchased from you in a while is through email automation. Automated win-back emails campaigns created to persuade inactive recipients to re-engage are used for this.

Build Great Relationships With Customers

Businesses may create automated emails that are incredibly relevant because they have data in CRMs about their subscribers. Automated emails receive 300% more hits than promotional messages, something that many businesses are good at.

Personalize Your Customers’ Experiences

Research backs up what most marketers already know: Customers love personalization. 90% of consumers find personalized content very or somewhat appealing. The leading type of personalization experience that marketers use is email.

With automated email programs you can even create a series of automated emails to help grow your relationships with your customers—and your business. Improving email marketing efficiency as a marketing channel through the sales funnel.

Provides Automation

An email workflow's ability to operate autonomously is one of its main advantages. Once they're configured, you may select a specific set of conditions to start the workflows, and they'll start working. No one needs to press the send button. The email automation will run nonstop for you.

Nurtures Leads

Some companies ask their sales personnel to get in touch with fresh leads right away before they get cold. But it's possible that these leads aren't quite prepared to hear from a salesperson just yet. A contact may not want to speak with your sales staff just because they got a free how-to manual from your website.

Email workflows nurture your leads by responding to their inquiries with relevant resources and information. The contact will learn more about your company and be more receptive when your sales staff approaches them later on if these emails are pertinent and interesting.

Benefit Your Sales Team

This is a significant gain for both your sales team and marketing team because email processes are made to nurture prospective customers. There is a greater likelihood that the lead will be interested in what your company has to offer because they can see which emails and materials the lead has interacted with.

Employees will receive internal emails from some email workflow platforms, such as HubSpot, if and when an email receiver takes a particular action. For instance, completing a free demo form would indicate that a person is prepared to be approached by a member of your sales team. So that they are aware when it is time to pick up the phone, your process might then automatically send them an email.

Relevant to the Email Recipient

You may make sure that your email workflows are entirely pertinent to the recipient when you first plan them. Nothing is more aggravating than receiving numerous emails from a business that aren't personalized for you. They're useless, filling up your inbox, and irrelevant. Most people will either unsubscribe or immediately forward your emails to their spam folders.

List of the Best Automated Email Programs

Following ia a list of 6 automated email programs in this area that you may use to sell to, nurture, and enlighten your subscribers.

MailSend

The effective email marketing tool MailSend by 500apps enables editing, managing, and sending of personalized emails to your subscribers while integrating with a wide variety of professional newsletter themes. Marketers may send subscribers tailored emails at predetermined intervals thanks to the platform's dependable and powerful email drip campaigns.

You can quickly and effectively construct drip campaigns and high-converting emails with Visual Builder's powerful industry-standard templates. With built-in Customize.cc - picture personalization and custom functionalities, you may highly personalize your emails. Its key features include: drag-and-drop builder, responsive email templates, and tailored email newsletters.

Pricing

Get all the 50+ SaaS apps for just $15/user/month or Rs.999/user/month

ActiveCampaign

With ActiveCampaign's email marketing automation tool, you can easily build drip emails that will increase subscriber involvement and take advantage of their interests, demographics, history, and more.

Active Campaign can be used as a CRM and marketing automation tool. This email marketing automation software will appeal to you in terms of email deliverability, price, customer service, and integrations.

Pricing

The cheapest monthly rate is $9 with an annual payment for 500 contacts. The Enterprise plan, which costs $229 monthly, is the most expensive one.

HubSpot

Hubspot is one of the best email automation solutions, It offers the All-in-one CRM, email marketing automation and landing page builder platform to support your email marketing campaigns.

Analytics are arguably HubSpot's most helpful feature. Your email campaigns' conversion rates are trackable.

Pricing

HubSpot Marketing Hub's entry-level plan costs $50 per month.

Constant Contact

Let Constant Contact, an efficient email marketing automation tool, enables you to produce persuasive emails with distinctive styles. It is also easy to use. With Let Constant Contact, you can organize Facebook fan promotions, coupons, and bargains.

It offers an autoresponder like other email marketing automation programmes on the market.

Pricing

starting at $20 a month, depending on the number of contacts.

Drip

Drip offers an easy-to-use UI and is an email drip campaign programme. In your emails, you can use drag-and-drop features, email gathering technology, and ready-made themes.

Engage More Audience by Automating your Email Marketing Campaigns with MailSend Sign Up 14 Day Trial

This email marketing software is excellent for you if you own an online store.

Pricing

$19 per month for the first 1,500 contacts

GetResponse

One of the top email service providers (ESP) and email marketing automation programmes available is GetResponse. Even while it initially did not include marketing automation capabilities, it did add1 several helpful tools like an autoresponder and many other things. In this instance, you can utilise the user-friendly drag-and-drop interface to construct your workflows.

Pricing

$15.00 per month for the first 1,000 subscribers

Summary

Using email automation can help you keep your subscriber list informed and interested. With the aid of automated email programs, you can effortlessly construct automations and schedule their distribution, saving you time and fostering stronger client relationships.

We sincerely hope that this post has helped you learn more about automated email programs and tools. Check out our email marketing blog if you need more assistance with email marketing in general. We have in-depth tutorials, expert ideas, and fantastic examples for every subject.

Visit 500apps.com today to learn more about one of the best automated email programs, MailSend.