Nonetheless, the efficiency of an email marketing campaign is solely dependent on the software utilized to initiate it. It is safe to assert that the triumph or collapse of your campaigns is largely determined by the email tool for marketing you decide to use.

That's why we've scoured the market and put the best top 10 email marketing software to the test. No fluff, no frills, just straight-to-the-point recommendations that you can rely on. Let's get started!

Email Marketing Software

Email marketing tools are a marketer's best friend, helping them create, send, test, optimize, and report on their email campaigns like a pro.

With this powerful suite of tools, you can:

  • Create stunning emails
  • Design automated customer journeys
  • Send personalized messages that deepen your bond with your customers

Top 10 Email Marketing Software


The ultimate email marketing software that lets you create, manage, and send personalized emails to your subscribers like a pro. With MailSend, you can seamlessly integrate your campaigns with a wide range of professional newsletter themes that are sure to impress. Moreover, you can easily set up powerful email drip campaigns that send targeted messages to your subscribers at perfect intervals.

Get started with the leading Email Marketing Software today!


  • Use a drag-and-drop email builder to create expert email campaigns quickly and effortlessly.
  • Organize your email campaign in every way to ensure maximum effectiveness.
  • Make personalized newsletters for your subscribers and target market to increase engagement.
  • Quickly create your email campaigns using responsive templates.


Consider checking out Campaigner if you need marketing software for multiple channels. Its advanced email marketing feature enables you to:

  • Create email workflows
  • Track conversions
  • Nurture prospects
  • Personalize emails

Additionally, it provides hundreds of responsive templates if you only need help with email design.


  • Triggered campaigns
  • Sign-up forms
  • Email templates
  • A/B testing


Sendinblue is a comprehensive platform that covers many business communication types, including email, SMS, Facebook, chat, and CRM, to help businesses connect with their customers.

With its powerful automation features, Sendinblue allows you to focus on the most important tasks while taking care of the rest. With its user-friendly email builder, you can effortlessly create professional-looking emails.


  • Shared inbox to keep track of your customer email history
  • 60+ interactive email templates to choose from
  • CRM for easy management of your customer interactions
  • SMS and Chat features for efficient communication with your customers
  • Contact segmentation to send targeted messages to specific groups of contacts
  • Facebook Ads for lead generation to help grow your audience and build your brand.


Omnisend is a powerful all-in-one email marketing platform for automation designed specifically for eCommerce brands. With its advanced features, you can create engaging newsletters and boost your sales through automated emails, advanced segmentation, and even the added potential of SMS marketing.


  • Create professional emails quickly with customizable templates
  • Automation Library for easy customer journey workflows
  • Segmented targeting for campaigns and automation across all channels
  • Pop-ups and forms for lead generation
  • Reports and email analytics for tracking sales and identifying winning campaigns

Email Marketing Software

Active Campaign

Active Campaign is a comprehensive email marketing software. It offers various services to assist marketing, sales, and service professionals. It has a user-friendly interface and extensive analytics. It provides a cost-effective solution for identifying the most effective campaigns through split A/B testing. Users can streamline all their digital marketing efforts with the platform's marketing automation features.


  • Pre-designed visually appealing email templates
  • Personalized messages based on customer interactions through event tracking
  • Automated sales CRM to prioritize and track lead interactions


When it comes to digital marketing tools, MailChimp is a top performer, offering a broad range of features that help build, engage, and convert audiences.


  • Re-engagement of potential clients or consumers achieved through automated marketing campaigns
  • Real-time performance tracking captures email delivery, open rate, click-through rate, and other metrics
  • Advanced segmentation was utilized to target the prospect for each email campaign
  • A vast library of newsletter templates

Constant Connect

Constant Contact offers a range of email marketing software that can help simplify building a brand. Their e-commerce website-building tools, social ad campaign creation tools, and drag-and-drop editor for professional marketing campaigns can help your business grow by reaching a wider audience. In addition, Constant Contact's remarkable deliverability rate of 97% ensures that your digital marketing efforts don't go in vain.


  • Interactive email campaigns to start conversations with your audience
  • Custom forms for your website to grow your contact list
  • Detailed Campaign reporting to achieve your business objectives


Mailjet by Pathwire is an email marketing software that empowers users to generate, transmit, automate, and track email marketing campaigns. The software boasts an advanced drag-and-drop editor, enabling the creation of newsletters, drip sequences, welcome emails, and many other marketing emails.


  • Real-time analytics
  • List management
  • Email campaign systems
  • Advanced segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Email validation is a workflow management software that offers several benefits to businesses aiming to handle email marketing campaigns. With a unified visual workspace, the platform equips you to oversee, arrange, and monitor the performance of your email marketing campaigns.


  • Simplify team collaboration
  • Numerous templates to visualize email campaigns
  • Integrate with nearly all digital and email marketing applications.
  • Automate workflows


Maropost is a dependable email automation software for executing dynamic email marketing campaigns. This platform enables personalized email communication with customers based on their past actions and other pertinent information. With Maropost, you can segment your audience according to the insights it provides.


  • Thorough analytical reporting
  • Segmentation of the audience
  • Personalized email content
  • Marketing automation
  • Drag-and-drop email creator

Email Marketing Software

Email Marketing: More Business

  • Enhanced Brand Awareness: Email marketing allows you to engage with the masses and promote your brand. By sending out frequent emails, you can keep your brand in clients' minds and motivate them to engage.
  • Better Customer Relationships: email marketing can help you forge stronger ties with customers by sending targeted and relevant content. This might lead to stronger customer loyalty and repeat business.
  • Cost-effective: Email marketing is very affordable compared to other marketing tactics. Because you can reach a large audience for little money, it's a fantastic option for small enterprises with limited resources.
  • Personalized Content: Email marketing allows you to customize campaigns and create targeted content. Personalization can increase click-through rates, like including a recipient's name in the subject line.
  • Increases Sales: Email marketing is a powerful tool that can boost sales. 59% of marketers report that email is their primary source of ROI, and segmented campaigns have been linked to a revenue increase of up to 760%.


Email marketing is a cost-effective way for businesses to grow and increase revenue, with high ROI compared to other marketing strategies. So, choosing the right email marketing software is essential for launching a successful and lucrative marketing campaign. The success of your Campaign depends on it.

What Makes the Best Email Marketing Software?
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