If you own a business or are an employee, you are aware of how important marketing is for your business's continued growth and improvement. It is no joke when it's said that customers make or break a business because the truth is that without customers, businesses cannot hope to thrive. But how then does one get these customers to begin with? There are quite a few marketing strategies that businesses can implement, but the one that takes the front seat in this blog is Email marketing.

What is Email Marketing?

Email marketing is the practice of sending a commercial message to a group of individuals via email. In the widest sense, every email sent to a potential or present customer may be called email marketing. It includes using email to distribute advertising, seek business, or solicit sales or donations. Email marketing is also considered a method of informing people on your email list about new products, promotions, and other services. It may also be a gentler pitch to educate your audience about the value of your brand or to keep them interested in the meantime.

Shiva Ayyadurai, an Indian-American entrepreneur had this to say, and he is very right.

"We can improve the utility of email by maneuvering its use in a constructive manner."

The great thing about email marketing is how multifaceted it is, especially when you use the best email marketing platform like MailSend. MailSend is the best email marketing platform that allows businesses to create and send state-of-the-art newsletters and manage drip campaigns from one central location while also connecting with your audience like never before.

MailSend is considered one of the best email marketing platforms because it allows users to do the following;

  • Create and manage stunning newsletters: Sending or scheduling next-generation newsletters and emails to improve your email communication is made much easier.
  • Create Email-Campaigns that work for your business: Businesses are also able to run drip campaigns the way you want to get the best results.
  • Manage your contacts as you've never done before: Subscribers can be managed, contacts can be created, and they may be used in campaigns at any moment.
  • Make decisions based on data for your business: As a business, you will be able to make well-informed decisions and campaign optimizations as a result. Using MailSend's comprehensive email analytics tools, you can track the efficacy of email marketing campaigns and make modifications to improve them even more.

Apart from all this, email marketing also allows you to send various emails depending on the task you require each email to accomplish. Here are a few examples of emails that can be utilized or sent out with the best email marketing platform.

1. Welcome Emails: Prospects are usually unprepared to transact business when they first meet with you. According to studies, just 25% of leads are ready to buy right now, while the other 50% are qualified but not yet ready to buy. As a result, nurturing is critical for bringing your leads closer to the point of purchase.

When you add a human touch to your welcome emails and explain your company without slathering on the sales pitch, you'll see a higher open and click-through rate. Introduce a new product or service only after you've established a relationship with your customer. Focus on making a positive first impression — one that demonstrates your industry knowledge and competence — and you'll be well on your way to establishing future contact.


2. Promotional Emails: Whether it's to promote a special offer, a new product release, an ebook, or a webinar, email marketing campaigns are used. Promotional Emails are an excellent approach for your small business to increase sales, and signups, and introduce new product offerings. Offers that tempt and encourage your target to buy a new product or service are included in promotional emails. Use promotional emails to thank loyal customers with special offers, introduce new products or services, and cross-sell products to your existing customers. A clear call-to-action — or CTA for short — appears in promotional emails. The CTA denotes the precise action you want the reader to perform, such as visiting a website or purchasing something. This form of marketing email is delivered when needed, per your company's rhythm.

3. Email Newsletter: Many businesses and organizations send out email newsletters to keep in touch with their customers. Most businesses utilize email newsletters as the core of their email marketing strategy. They are effective tools for informing customers and prospects about your firm while highlighting employee profiles, company passion projects, and pertinent visuals. Newsletters are useful for attracting new consumers and keeping existing ones informed about corporate news and events, product releases, and feedback requests. Such continuous communication can assist you in keeping pleased consumers and gaining useful information about them.

4. Acquisition Emails: Acquisition Emails can assist your small business in acquiring clients who have signed up to receive your emails but have not yet converted. You can demonstrate the value of becoming an active customer to folks on your email list by producing appealing offers and helpful articles. Acquisition emails are a great way to drive leads through the conversion funnel faster, grow your business and make more money, and target those who have expressed interest in what you have to offer.

Email Marketing: Do's and Don'ts

If you've been in business for a while, you're aware that email is one of the most effective sales mediums. On the other hand, smart marketers are continuously looking for new ways to strengthen relationships and increase revenue. This is why several do's, and don'ts exist when it comes to effective email marketing, especially when using the best email marketing platform like MailSend.

These are some considerations that marketers make when deciding on the best format for achieving their email marketing objectives. This information should assist you in making an informed decision about which email type is best for you and how to use it. Try these email marketing DOs and DON'Ts to enhance your delivery and open rate, get more responses and increase your sales.

5 Do's of Email Marketing

Read the below five points to know more about what you can do using a business marketing platform:

1. Make a Catchy Subject Line: The importance of first impressions cannot be overstated. It doesn't matter if the substance of your email is entertaining, well-written, and instructive if no one opens it, to begin with. Users will not be forced to open your email if the subject line is not compelling.

Maintain clarity and conciseness in your subject lines by appealing directly to the demands of your target audience. Personalizing the subject line to include the recipient's name and employing numbers, locations, and job titles to enhance email open rates can go a far way in attracting people's attention. You can test out different variations when you use the best email marketing platform, MailSend, before sending out your emails.

2. Decide the Type of Email You'd Like to Send: Are you looking to promote your company, introduce new services, or highlight special offers? Do you want to send your subscribers a newsletter or offer them the most up-to-date information about your company? Perhaps you only want to welcome new subscribers or inform them that their order is on its way. When using the best email marketing platform, knowing what type of email you want to send is important since it will assist you in utilizing proper phrasing in the email body. In essence, this is what will bring in new customers and increase revenue.

3. Align Your Email Marketing and Content Marketing : Don't pick and choose your internet marketing strategies. You'll have an incomplete approach if you don't cover all of your content areas, leaving your audience confused about what your message is. They likely won't be engaged and may unsubscribe from your email list. Using the best email marketing platform helps you avoid this.

Your content is what establishes a relationship with your prospects and eventually leads to them seeking you out. When you're writing high-quality content, your goal is to help the reader solve a problem, learn something new, answer any questions they might have, or entertain them.

This link's impact can mean the difference between a conversion and a missed chance. You'll be more confident in spending time and resources on content creation once you recognize how valuable it is.

4. Perform A/B testing: It's not just about the topic lines. Every part of the email should be tested to find what works best. The willingness to make mistakes is essential for data-driven marketing. It's a lot easier to repair a problem before it spreads throughout your database. The best email marketing platform has this feature to make testing easier.


5. Assemble a Targeted Email List: You could have amazing content, but if your emails aren't getting to the proper individuals, you will not get any new leads. Take the time to create an email recipient list that is well-thought-out. Current customers, site visitors who have submitted their contact information, and industry professionals with whom you've had relevant encounters should all be included. People will be annoyed if you send them cold emails, and they are unlikely to open them in the first place. So, concentrate your efforts on people who have previously expressed an interest in your company and content.

Engage More Audience by Automating your Email Marketing Campaigns with MailSend

5 Don'ts of Email Marketing

In order to execute a successfull email marketing plan, it is essential to avoid the following mistakes:

1. Mind Overfilling Your Readers' Inboxes: While following up on your original email shows that you care about your business and subscribers, sending too many emails may turn off your readers and ensure that your mailings wind up in their spam boxes. Waiting three days after the initial email to send a follow-up is an excellent approach to planning the number of emails you send. Wait three weeks before sending another one unless your reader asks specific queries, in which case you should respond right away.

2. Remember Not to Overuse Images: It is generally known that most emails are opened on mobile devices, and many users will block photos on their phones due to data consumption restrictions. If your email's aesthetic is based on a large number of photographs, it may never be read. Furthermore, photos may take a long time to load, and you don't want your reader's attention to waver while they wait. So, include a few photos, but make sure your message is clear in the text.

3. Think Before Buying a Mailing List: Many businesses believe that purchasing mailing lists is a sure-fire way to attract consumers rapidly. To be honest, you might as well start flushing your money down the toilet. Your customers and leads aren't idiots. They are aware when they have signed up for a mailing list. So, if your business suddenly starts showing up in their email, they're going to be irritated.

This might lead to online slander, which can harm your brand's reputation. Not to mention, there's no guarantee that the list you purchase will be full of qualified leads hence, it is always better to build your own lists.

4. Don't Go for The Hard Sell Right Away: If you solely send "buy my things" emails, you'll have a high unsubscribe rate. Keep in mind that email is all about developing mutually beneficial relationships. Everyone wants to come out on top. However, if you do not educate, entertain, or provide value, you will quickly become a parasite that must be eradicated. As a result, keep to the 3:1 ratio. To one promotional email, send three value-building emails.

5. Don't Forget to Include a Call to Action: A call to action can be as simple as clicking on a link to your website or filling out a form to get future content on your website. Adding an actionable link to your email, no matter how good, interesting, or engaging it is, can lead to failure. After all, a single email is insufficient to demonstrate everything you have to offer to your readers.

Wrapping Up

Email marketing helps you to quickly contact a large audience and maintain a direct channel of connection with them. One blunder might devastate your reputation as well as your bottom line. The key is to keep a healthy sense of humility while crafting compelling and personable email campaigns, while also using one of the best email marketing platforms.

If you want this strategy to work for you without a hitch, you should use the best email marketing platform, MailSend. It completely removes the burden and hassle of sending and managing emails to allow business employees to focus on more pressing matters in the running of the business.

What Makes the Best Email Marketing Software?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

MailSend is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial