You have a plan for your email marketing, and now you want to take it to the next level with email automation.

Email automation will save you time by sending people relevant information at the right time, based on what they do and what they're interested in. You'll always know who to email, what to say, and when to say it.

Understanding Email Marketing Automation

Email marketing automation is creating automated processes for your email marketing. It involves setting up actions based on customer behavior, personalizing messages, and replying to customers promptly. Without proper automation, you have to do everything manually, which might not be the way to go.

The good news is that you can automate your email marketing and the entire email marketing process. It's time to use the power of email marketing automation.

Why Email Automation Is the Future

Email automation sounds like a lot of work, but it doesn't have to be. You should use email automation to make your email marketing easier and build stronger relationships with your customers. You'll spend less time on email marketing and more time on actually doing marketing and making sales.

But getting started with email automation isn't as straightforward as it seems. You want to be able to do it right, and that involves considering six key factors.

a.The Purpose: Why Are You Using Email Automation?

At the very least, you should have a basic idea of what you're trying to accomplish with your email automation. You need a purpose.

Maybe you want to save time, increase your customer lifetime value (CLV), or get more email subscribers. Or maybe you just want to see what you can do with it. Whatever your reasons, ensure you clearly understand what you want to achieve.

b.The Audience: Who Are You Trying to Reach?

You need to know who you're talking to. Are they customers? Are they prospects? Are they fans?

Knowing who you're talking to is important because it will help you set up your automation rules based on their behaviour. Once you know who you're talking to, you can then use those people's behaviour to guide what you do with your email automation.

c.The Result: What Do You Want Your Audience to Do with the Email Automation?

You get to decide what to do with your email automation, which gives you much power. You can send information to your customers based on their needs and interests. You can save time by sending automated emails without needing to create one from scratch every time. But you get to decide what to do with it. And it's up to you to figure out what to do and what to automate.

d.The Action: What Actions Do You Want Your Audience to Take?

Once you know what you want to do with your email automation, it's time to decide the actions you want your audience to take. You might want to give them a great lead magnet or send them a welcome email. Or maybe you want to send them a product update. Whatever you decide, make sure you figure it out before you start automating.

e.The Frequency: How Often Do You Want to Send Emails to Your Audience?

How often do you want to connect with your audience? What time of day or year do you want your audience to hear from you? It's not enough to just send one email and be done. You need to figure out how often you want to do it and how often you want to connect with your audience.Wouldnt that be cool to have an automatic email sender do all that for you ?

f.The Timing: When Do You Want to Send Emails to Your Audience?

When do you want to send your emails to your audience? Do you want to send them immediately, or do you want to wait until they've received a few emails?

Timing is just as important as frequency. If you send all of your emails immediately, you'll come off as a spammer, even if it was automated. So, factor in timing as well. You'll have to work it into your email automation.

How to Start Using Email Marketing Automation

You might have heard that email automation is a complicated process requiring you to learn a lot of coding and computer programming. That might have you thinking that email automation is a lot of work.

But email automation doesn't have to be hard or complicated. It could be something small, something that you do for yourself, to help you save time. It might be a way for you to build stronger connections with your audience.

Email automation might be a lot of work if you're doing it for a large company, but it doesn't have to be. You can start small and see what you can do with it.

You can start by going through your email marketing list, or you can even start with a mailing lists of your own. You can review your current subscribers and start figuring out what you want to do with them. The process involves the following steps:

email marketing automation

1.Install an Email Marketing Tool

The first thing that you need to do is to install an email marketing tool. An email marketing tool will help you create automated actions to stay organised. It will help you track your progress in email marketing.

There are many email marketing tools, and you can use whatever you want. Once your email marketing tool is installed, you'll want to start reviewing your list.

2.Set Up Your List

You have to know what you want to do with your email automation before you start automating it. This is where you identify your audience and create your list. You might want to set up a different list for every audience you want to automate.

Once you know what you want to do and who you want to do it for, it's time to start setting it up.

3.Set Up an Automation Trigger

Before you start sending automated emails to your audience, you need to set up an automation trigger. An automation trigger is an exact moment you want to send the email.

You can set it up based on time, location, behaviour, or whatever you want. You can create a trigger based on a specific email. For example, you can set up a trigger that will send an automated email to your subscribers as soon as they make a purchase.

4.Create Email Campaigns

You have to create the email you will send to your audience. Email campaigns are the emails themselves. They will contain the marketing message you want to send to your subscribers.

A great way to start is by creating a welcome campaign. Send out a welcome email to your subscribers with the help of automated email. As you may want to send more emails based on their behaviour, but you can start with a simple welcome email.

email campaigns

5.Activate the Automation

Finally, you have to activate your automation. You can start by sending an automated email to your subscribers. Once you have your welcome email set up, you can send it to your subscribers.

You might want to start with a small audience, like people who have recently signed up to your email list. You can then start growing your audience and your subscriber list. After that, you can begin automating more.

Tracking the Success of Your Automated Campaigns

Some people think that email marketing automation is easy. They think that they can automate their email marketing strategy, and everything will be done.

As you automate your email marketing strategy, you need to know whether or not you're making progress. And the best way to do that is to track your success.

Here are some things that you can track to measure your success:

  • Conversions: You can track the number of times your automated email triggered a purchase, sign up or lead.

  • Click-Through Rates: You can track the click-through rates for each email you send. That will tell you which emails are creating leads and purchasing.

  • Open Rates: You can track the number of people that open each email you send especially by bulk email sender.

These are just some of the things you can track. You can also track your content and the times you send out your automated campaigns. You have to know what you're doing if you want to succeed with email marketing automation.


Email marketing automation might feel like a lot of work, but it can save you time. It can help you grow your business and build stronger relationships with your audience. You can create your email marketing strategy, set up your automation, and follow through.

But before you start automating, you have to figure out what you want to do with it. You need to figure out what you want to automate and what you want your audience to do. You have to make sure that you have a process to follow. You have to make sure to set up triggers and campaigns, and you have to put in the work to make sure that the emails get sent out at the right time.

Once you do that, you can create an automation plan for your business. It doesn't have to be hard. Automating your marketing and growing your business with email marketing automation is possible.

MailSend is an email marketing software that lets you access email marketing tools and plan campaign strategies. You can send unlimited newsletters to your email subscribers, create newsletters using a visual drag-and-drop builder and professional templates, set up marketing automation rules for endless projects, contacts, and subscribers, and hyper-personalize with merge fields using built-in advanced custom functions. If you want to set up your own email marketing automation, MailSend is the software for you! Sign up today!

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