12 Best Email Software for Business in 2023

Email software continues to be one of the most impactful tools for a company to connect with actively interested customers. This software offers more than just a means to send and monitor emails. It has features to expand your audience, categorize your contacts, and unify all your marketing channels. The software transforms into a potent solution to expand your enterprise and generate greater revenue.

Email newsletters are regarded as the most crucial factor for content marketing success by 40% of B2B marketers. In addition, Email is the preferred mode of communication from businesses for 73% of millennials.

All Things You Need to Know about Email Software

Businesses utilize this software to dispatch promotional emails to their clients. This method proves to be effective for building brand recognition. It enables the delivery of various content types, such as approvals, alerts, event-specific promotions, newsletters, and advertisements.

Email marketing is fast and cost-effective for reaching a global audience. Customers feel more engaged with personalized content, and autoresponders can trigger specific actions based on keywords.

12 Best Email Software for Businesses

Here are the 12 best email software for businesses to consider when selecting a provider.

MailSend

A definitive email software that empowers you to craft, oversee, and transmit customized emails to your subscribers. With MailSend, you can seamlessly blend your campaigns with various premium templates for a newsletter that can captivate your audience. Furthermore, you can effortlessly configure potent email campaigns. It can dispense tailored messages to your subscribers at optimal intervals.

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Mailchimp

Offers user-friendly features that cater to most business needs. With Mailchimp, businesses can

• Easily schedule campaigns
• A/B testing
• View comprehensive reports that include open, click-through, and unsubscribe rates

Additionally, it offers a generous free-forever plan.

ActiveCampaign

Offers hundreds of pre-built automations to help personalize campaigns for each subscriber. The platform includes help guides for setup and boasts fast and friendly customer support.

NotifyVisitors

An email software that offers a user-friendly interface. This makes it easy to understand how email campaigns work and start sending personalized emails with ease.

The software allows users to:

• Segment their audience
• Set up email campaigns automatically
• Customize email templates.

Sendinblue

A comprehensive email software with a range of features, including:

• Email Marketing
• Marketing Automation
• SMS
• Chat
• CRM
• Landing Pages
• Shared Inbox

With the forever-free plan, you can store unlimited contacts and send up to 300 emails daily. The platform provides a simple pricing model based on the monthly email volume. The platform allows you to manage your entire marketing funnel in a single place.

Constant Contact

An email software with an extensive collection of customizable templates. Below are several features:

• It provides a plethora of specialized features, precisely tailored to cater to specific sectors.
• Additionally, the platform offers users access to live chat and user-based discussion forums, enabling efficient technical support and rapid feedback on ideas.

Zoho Campaigns

A part of Zoho's cloud software suite. It offers various tools for small businesses at competitive prices.

• It provides email marketing, team email, CRM, bookkeeping, docs, spreadsheets, and HR management.
• Zoho Campaigns provides a user-friendly email editor with personalized, dynamic designs.
• It can be created through drag-and-drop features. The platform also supports automated customer communications, and integration with a CRM can be achieved through workflows.

Keap

A CRM, sales, and marketing automation platform that automates repetitive tasks such as lead capture. The automated follow-up features of Keap CRM can send immediate text and email follow-ups to potential clients after they fill out a form. Keap also provides modern and easy-to-implement email marketing templates.

Keap's features extend beyond email marketing and include:

• Appointments
• B2B capabilities
• Invoices
• Keap Business Line
• SMS messages

Omnisend

An email marketing automation platform designed for eCommerce brands. It allows you to improve newsletters, sales, and engagement using automated emails, segmentation, and SMS. You can create visually appealing and professional emails without coding with a library of templates available.

These templates can be used to:

• Customize to match your brand
• Include products
• Dynamic discount codes

These templates can be saved for your future campaigns. It offers pre-built automations such as:

• Cart abandonment
• Transactional emails
• Welcome series

This facilitates streamlined buyer engagements.

HubSpot

Seamlessly integrates with HubSpot's business automation software. It provides an easy-to-use email platform with enhanced user experience through its CRM integration. With HubSpot Email Marketing's interactive drag-and-drop builder, you can quickly create branded marketing emails. The platform allows for easy personalization and segmentation of emails to help maximize their impact. The platform offers an intuitive email builder. It makes it easy to create visually appealing campaigns quickly. Furthermore, with its A/B testing system, HubSpot Email Marketing helps you optimize your email campaign systems to improve engagement and deliverability.

EmailOctopus

An email marketing software platform that aims to provide a simpler and more intuitive option. It offers a variety of customizable templates. You can also use a drag-and-drop editor or start your emails from scratch. The landing page builder offered by EmailOctopus provides the features required to create lead-generating pages and expand your email list. The platform also boasts a wide range of integrations. It is an attractive option for agile brands, including Shopify, Gravity Forms, and WordPress.

Drip

An advanced email marketing platform particularly well-suited for eCommerce businesses. It offers seamless integration with popular eCommerce platforms such as

• Shopify
• WooCommerce
• Magento

This makes it an ideal choice for businesses operating in this space. You can create personalized marketing campaigns by leveraging eCommerce CRM data in Drip. This allows you to segment your email list based on various criteria, including purchase history, Email opens, clicks, and more. Drip stands out from other email marketing platforms by providing SMS marketing integration. You can use SMS to engage with your customers in various ways, such as sending abandoned cart reminders or promoting special deals.

How It Is Giving Advantage to Businesses

Individuals looking to know how Email Software can boost efficiency in businesses should be aware of the following advantages:

Inexpensive

Email automation software is typically less expensive than other forms of online marketing and can reach a larger audience.

Strengthens Relationships

One of the most effective methods to establish personal connections with both existing and prospective customers is through email marketing. By crafting compelling and articulate newsletters and emails, your audience can become familiar with, appreciate, and rely on your brand.

Increases Brand Awareness

Every time you email your customers, you reinforce their awareness of your company, products, and services. This continual reminder helps keep your brand at the forefront of their minds when they are ready to purchase.

Conclusion

The majority of email marketing tools are either affordable or available for free, and almost all of them offer a free trial period for you to evaluate their suitability for your needs. Experiment with different tools in your campaigns and determine which ones possess the most advantageous features for your business.