Drip campaigns are a series of automated marketing emails that are sent out on a regular basis. Perhaps one email is sent immediately after someone signs up, another three days later, and still another the following weekend. Alternatively, the emails can be customized based on triggers or activities taken by the recipient, such as joining up for your service or purchasing a product, which is why behavioural emails are occasionally used.

You can utilize Drip Campaigns to educate users, reward your top customers, assist visitors who arrive at a certain page on your site, and more. Most significantly, drip emails allow you to target certain user groups, segment your email list, and reach out to the right people when they're ready to buy. You may filter your list based on demographics, purchase history, and previous emails opened, resulting in higher conversions and fewer unsubscribes.

Drip emails are a great method to remind customers to buy your product, teach them how to use it once they've bought it, and get new subscribers up to speed on your email newsletter. And the more specialized your segments are, the more likely you are to receive interaction and interest from your subscribers — we'll go through segment creation in more detail later.