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Email marketing is one of the most quantifiable marketing strategies available. Everything from who opened and clicked your emails to where the subscriber lives and which links they clicked on may be tracked. However, as marketers, we require and desire more precise information, particularly when it comes from a medium as effective as email marketing.

Sophisticated marketers are going beyond vanity metrics to engagement trends that look at the health of their Email Lists, Campaign Performance, email analytics , and segmentation, allowing them to gather useful insights into their growing email marketing strategy. However, data and analytics may be intimidating, especially if you don't know where to look for them or what to do with them once you have them.

You may compare the performance of your email marketing to other channels (such as social media, PPC, and content syndication) and better prioritize your time and efforts to achieve maximum results by monitoring the performance of your email marketing. The performance of your email marketing is mostly determined by a number of variables that must be tracked and maintained over time in order to achieve the greatest results.

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